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  • Wine average?

    88 Tb
  • Country Ranking?

    162
  • Region Ranking?

    6
  • Popularity ranking?

    251

History

The history of Masi is the history of a family and its vineyards in the Venetian regions. The name itself derives from "Vaio dei Masi", the small valley in Valpolicella acquired by the Boscaini family, who are still its owners now, at the end of the XVIII century.

Today, Sandro Boscaini, company President and Managing Director, runs Masi with the help of his daughter Alessandra, in charge of sales and administration; his son Raffaele, Marketing Manager and Co-ordinator of the Masi Technical Group and his brother Bruno, Production and Plant Manager. His brother Mario has his own business, but is still part of Masi and an adviser to the management.

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Vineyards

There is ample evidence that viticulture has extremely ancient origins in the Verona district, and especially in the hills north of the city. The modern tradition of viticulture began in Roman times when vine-growers used their knowledge of the terroir of the area to make the first historically recorded wine. Called "Retico", this wine was the father of today's Amarone and Recioto.

 


The historic areas of production where Masi has traditionally selected its best hillside vineyard sites are to be found in the amphitheatre of land to the north of Verona and south of the Alps. Vineyards here benefit from a particularly mild climate, thanks to the protection afforded by the Lessini mountains and the Dolomites, as well as the beneficial influences of Lake Garda. The historic vineyard areas around Verona are Valpolicella Classica, Bardolino Classico and Soave Classico. Here ideal climates and locations combine with native grapes that are unique in the world's winemaking inheritance: Corvina, Rondinella, Molinara, Garganega, Trebbiano di Soave and Oseleta.

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