Historia
Founded by Patrice Breton in 2003 with the mission to craft extremely fine and distinctive Cabernet Sauvignon wines, Vice Versa sources from some of Napa Valley’s most exceptional vineyards and employs draconian practices in both viticulture and winemaking to produce its coveted small lot wines.
Born and raised in Ottawa, Canada, Patrice Breton benefited from an upbringing saturated with art, science, history, and culture, all of which he loved and recognized in the early bottles he tasted. Patrice fell in love with fine wine at the age of 20. It was the entire experience – the color, texture, complexity, perfume ... and the appreciation of the hard work that went into making these wines. He was captivated and intrigued, which inspired him to plunge into the study of wine. He fondly remembers his first great bottle, a Château Guiraud 1983, which he purchased for $97, one week’s salary back then.
As it went, at 23, Patrice welcomed the arrival of his first child, and attended business school in Montreal, Canada. The early 90's found him working to support his young family and honing his coding and entrepreneurial skills as the World Wide Web began to take off. He went on to start one of the first internet companies in Canada and marveled at the rate with which it grew. In the year 2000, Patrice was fortunate to have the opportunity to take his company public, allowing him to finally pursue his long awaited winemaking dreams.
Patrice and his wife, Samantha, reside in Saint Helena, Napa Valley, where they direct all operations of Vice Versa. They are supported by an exceptional team including;
Philippe Melka – Winemaker
Maayan Koschitzky – Assistant Winemaker
Ashley Leon – Assistant Winemaker
Megan Bainsbridge – Sales & Hospitality
Martin Reyes MW – Brand Ambassador
Betsy Potter – Director of Administration