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Napa Valley’s Historic Beaulieu Vineyard Increases Quality Cues In Packaging

Beaulieu Vineyard (BV) announces a complete label upgrade in 2017, the first in an ambitious plan of reinvestments in the winery and the brand. The winery will debut new label designs for several of the winery’s tiers, including Beaulieu Vineyard Georges de Latour Private Reserve, its Napa Valley collection, and Rutherford Cabernet Sauvignon. Following the redesign of the Beaulieu Georges de Latour label in September 2016, new labels for the winery’s popular Napa Valley Cabernet Sauvignon and Merlot will coincide with the release of the 2014 vintage in February, followed by the Rutherford Cabernet Sauvignon later this year.

Additional investment and support behind Beaulieu Vineyard’s new look includes a national advertising campaign, the introduction of new point-of-sale and luxury sales tools, new case shippers, a new website that will launch later this month and investments in the winemaking and production facility further down the road.



Since its founding in 1900, Beaulieu continues to be celebrated for having some of the very best vineyards in Napa Valley, including the prized BV No. 1 and BV No. 2 ranches, located on the Rutherford Bench, recognized for being among the best terroir in California. The new label design retains key historic design elements for which Beaulieu Vineyard has long been recognized, such as its iconic BV logo, while featuring an upgraded, more contemporary look to enhance standout on shelves and better communicate the winery’s history, legacy and authenticity as a Napa Valley “Grand Cru” producer dating back to 1900. The winery’s iconic BV logo in block lettering will for the first time hover over a newly-added BV silhouette in larger typeface. An elongated, brighter white label pays tribute to the classic, elegant design of the historic labels which adorned bottles released during the many decades of Beaulieu Vineyard’s legacy of Napa Valley winemaking under the leadership of legendary winemaker André Tchelistcheff.


Of the new packaging, Seth Hynes, Vice President of Marketing for Beaulieu Vineyard, offers, “Beaulieu Vineyard’s new labels feature more premium cues, increasing consumer perception that they are purchasing the perfect wine for special occasions and fine dining.” Hynes continues, “Beaulieu Vineyard’s rich heritage upholds its commitment to rarefied values – in winemaking practices as well as at the table. The winery’s evolved packaging communicates these values, and an unbroken commitment to craftsmanship and stolid leadership with consumers.” Treasury Wine Estates envisions the packaging update will enhance the consumer experience, particularly in fine dining and hospitality establishments, where the brand enjoys loyalty and strong performance.


Despite a legacy spanning over 115 years, Beaulieu Vineyard’s cellars have been overseen by only four directors of winemaking, with Jeffrey Stambor currently continuing its longstanding philosophy of producing the finest quality wines from the Napa Valley. Stambor began his career at Beaulieu Vineyard in 1989 as viticulturist/enologist, combining a deep understanding of viticulture with intuitive winemaking and had the unique opportunity to work directly with legendary winemaker André Tchelistcheff. Today, Jeffrey continues that legacy celebrating his 28th year at Beaulieu Vineyard.


Since 1900, Beaulieu Vineyard has set the standard for California wines that stand among the world’s finest. Beaulieu’s rich history and storied vineyards offer the visitor a unique opportunity to experience the finest of Napa Valley.

About Beaulieu Vineyard

Established in 1900, Beaulieu Vineyard is one of the most historic Napa Valley wineries, setting the standard for quality and innovation in Napa Valley winemaking. Today, Beaulieu Vineyard holds a unique place in the history of California wineries and is one of the most collected American Cabernets. For additional information, please visit www.bvwines.com.

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In 1900, when Georges de Latour's wife, Fernande, first laid eyes on the land that would become their original Rutherford vineyard, she named it "beau lieu," or "beautiful place." Shortly thereafter, de Latour sold his thriving cream of tartar business, bought the four-acre ranch and founded Beaulieu Vineyard with the vision of making Napa Valley wines that would rival those of his native France.

De Latour quickly made a name for himself by importing Phylloxera-resistant rootstock from Europe to the recently-ravaged fledgling California wine industry. He also began selling wine to the Catholic Church, establishing a strong relationship that would allow Beaulieu Vineyard to become the only Napa Valley winery to remain in business during Prohibition.


In fact, during Prohibition the winery increased its business. After the repeal in 1933, de Latour began searching for someone who could contribute European winemaking expertise. In 1938, he traveled to France and returned with André Tchelistcheff, famed viticulturist and enologist who instituted the philosophy of continuous innovation in vineyard and winery to which we remain dedicated today. Tchelistcheff introduced cold fermentation for white wines, malolactic fermentation for reds and aging red wines in small, French oak barrels. He also tasted the de Latour family's private wine-what they called "Private Reserve"-from the 1936 vintage. This Cabernet Sauvignon-based wine was so distinctive that Tchelistcheff insisted it be bottled and sold as the winery's flagship offering. The result was the inaugural release of Georges de Latour Private Reserve Cabernet Sauvignon, a wine that was destined to become Napa Valley's first "cult" Cabernet.


Today we continue to turn to innovative practices to craft wines in our bold, classic style. We have become a leader in clonal research, and our BV Clone Reserve Cabernet Sauvignon wines are highly acclaimed. Most recently we completed a new state-of-the-art winery within one of our original buildings. The Georges de Latour Private Reserve Winery utilizes the latest technology in combination with time-honored traditions for the production of this exceptional, wine-the longtime benchmark of Rutherford Cabernet.

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With more than 1,100 acres of estate vineyards and long-term relationships with our grower partners, we source wines from premier spots in Napa Valley and throughout California's coastal winegrowing regions. Beaulieu Vineyard invites you for an elegant wine tour and wine tastings in the heart of wine country Napa.


BV has a heritage of growing grapes on some of the best sites in Napa Valley. Beginning in 1904, with his first vineyard purchase in Rutherford - known today as BV Ranch #1, Georges de Latour propelled this wine growing region onto the world stage. From BV9 in Carneros to BV12 in Calistoga, long term knowledge of each vineyard is coupled with extensive research on clones, trellising styles, and viticultural techniques. The results are finely tuned growing practices for each location that produce the absolute highest quality grapes.

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The new Georges de Latour Private Reserve Winery is a winery-within-a-winery, completely housed in one of the buildings on our historic Rutherford estate. The winery is entirely self-contained, giving us 100% control of the quality that shapes the expression of each vintage.

The new winery design features gentle hourly automatic pumpovers that last only five minutes each. This new system maximizes extraction of color, flavors and tannins. Winemaker Jeffrey Stambor will choose from between three fermentation options—20 2,000 gallon stainless steel tanks, for bright fruit character; five 1,600-gallon French oak tanks for seamless integration of tannins; and more than 400 new, 60-gallon French oak barrels for rich complexity. These barrels are mounted on racks that allow them to rotate for exceedingly gentle cap management. Whichever method is chosen, fermentation for each small lot is long and slow—up to 60 days—to ensure the full development of varietal character.


After Jeffrey determines the blend that best displays our Rutherford terroir, the Georges de Latour Private Reserve Cabernet Sauvignon will age in 750 new French oak barrels for even greater depth of expression.

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Winemaking since 1900

  • Jeffrey Stambor

    I'm honored to have helped define the philosophy of innovation that Beaulieu Vineyard has fostered for more than 100 years. This unrelenting dedication to the most progressive methods in vineyard and winery inspires me to produce the bold, classic wines that continue to set the industry standard.


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 Beaulieu Vineyards  has news

Napa Valley’s Historic Beaulieu Vineyard Increases Quality Cues In Packaging Beaulieu Viney  more ...

6m 30d ago

 Achim Becker / Wineterminator.com, Wine Writer (Germany)  tasted  1 wines  from  Beaulieu Vineyards . In a tasting of  21 wines 

“California Wine momuments from 1941 to 1987.”

1y 3m ago

 Li Yong Liú, Wine Dealer (China)  tasted  1 wines  from  Beaulieu Vineyards . In a tasting of  29 wines 

“Harlan Estate 1997 -perfect 100 points: Good looking normal size bottle in perfect condition with by the neck level. Colour is ruby red and deep. On the nose it is intense, open, fresh, refined, complex and charming. The taste is harmonious, focused, ripe, vivid, with silky tannins, full-bodied, with perfectly balanced, complex, good texture and concentrated structure. On the palate it is layered and has blackberry, honey, leather, licorice, meaty, mineral, herbs, earthy, dried-fruit, toasty, truffles and tobacco flavours. The finish is endless, lingering and flavorful. This wine is transparent, intelligent and masterpiece. I paid around 3k$ a bottle. Perfectly stored bottles are still very worthy and will last well for another 10-15 years and decant at least 2h before tasting. Good value for money.”

1y 5m ago

 Herman Duran / Sommelier, Pro (Indonesia)  tasted  1 wines  from  Beaulieu Vineyards . In a tasting of  17 wines 

“The winner of our 1966 Vintage tasting: Henschke Hill of Grace 1966 / Moderately intense, tawny bright colour. The nose is open with elegantly developed richness showing ripe dark fruits – plums, black currants and brambles, floral tones – violets, tobacco, mocha and hints of vanilla. The palate is rich and voluptuous. The texture is silky with lovely acidity, mellow tannins and ripe black fruits. Exquisite harmony and suppleness charmed by lingering long finish. Wonderful wine with powerful character, marvellous depth and great intensity suggesting it will keep still easily 10 more years.
98 points”

1y 7m ago

 Michelle Harrison, Wine Collector (United States)  tasted  1 wines  from  Beaulieu Vineyards . In a tasting of  15 wines 

“Blankiet 2013 / Decanted two hour. Dark and deep red! Very complex and developing nose – creme de cassis, cedar, cigar, lead pencil. Rich full-bodied taste stands out being very ripe and intense but at the same time somehow very elegant. Ripe pure cassis flavours are married with lovely velvety tannins and delicate acidity. Very vigorm but refined and stylish – modern Napa style with elegant voluptuousness. Extremely well-balanced long aftertaste. Aristocratic wine already: 96 points.”

1y 8m ago

 John Kapon / CEO / Ackerr Merrall & Condit, Pro (United States)  tasted  2 wines  from  Beaulieu Vineyards . In a tasting of  32 wines 

“This Rousseau Chambertin 1946 is possibly one of the last bottles in existence. Allen found it 'delicious' and called it his 'surprise wine of the year.' Doug found it 'lovely.' It had a unique, nutty nose in a fresh popcorn way, a little gassy but still with nice smoke and earth aromas. The palate was also unique and delicious. Someone noted 'there is real grip here,' and the wine was absolutely rich, creamy and luscious, but 'more Brooklyn than Manhattan,' Rob accurately assessed. That is strictly a New York thing for those of you that might not get it, and it was 100% accurate. A touch dirtier and more rugged, the 1946 may have been more at home in detention than in a school play, but it was still excellent, alive and kicking. Long and with classic, citric tang on its palate and a pinch of what used to be vitamin, the 1946 stirred the pot up when Eric called it a '92 point wine but a 99 point experience.' Allen talked me down a point, but I think I talked him up one back ”

1y 9m ago

 Wallace Shawn / Wine Investing Consult, Wine Dealer (Luxembourg)  tasted  2 wines  from  Beaulieu Vineyards . In a tasting of  24 wines 

“Some 2012 Napa cabs - Bryant Family and Colgin were stars of the night:
Bryant Family 2012, Bottle in a excellent condition and has by the neck level. Colour is ruby red, bright and full. On the nose it is intense, fresh, seductive and rich. The taste is focused, refined, with silky tannins. Full-bodied, with balanced good texture and concentrated structure. On the palate it is layered and has dried-fruit, raspberry, truffles, tropical fruits, blackcurrant, spice, smoky and cigar-box flavours. The finish is long, extensive, flavorful and pure. This wine is intelligent, sophisticated and fine. Perfectly stored bottles are still very worthy and will last well for another 10-15 years and decant at least 2h before tasting. 95 points”

1y 10m ago

 Cashile Pienaar / Sommelier, Pro (South Africa)  tasted  1 wines  from  Beaulieu Vineyards . In a tasting of  10 wines 

“"The 2009 Proprietary Blend Harlan Estate is just as impressive from bottle as it was from barrel. Cloves, dark plums, cherries, smoke and graphite add richness and resonance to this powerful, incisive wine. Juicy and exuberant, the 2009 has always had a certain raciness that is impossible to resist. Layers of fruit continue to build to the enveloping, sensual finish. Readers will have a hard time keeping their hands off this hugely delicious wine. Anticipated maturity: 2019-2034." Antonio Galloni”

1y 11m ago

 Georg Linde, Wine Writer (Germany)  tasted  2 wines  from  Beaulieu Vineyards . In a tasting of  35 wines 

“Tasted some of the greatest Napa wines.”

2y 5m ago

 John Kapon / CEO / Ackerr Merrall & Condit, Pro (United States)  tasted  1 wines  from  Beaulieu Vineyards . In a tasting of  16 wines 

“Punching In With The Big Ticket”

4y 5m ago

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Vieux Chateau Certan 2010, Vieux Château Certan
Command Shiraz 2012, Elderton Wines