History
Cantina Sociale Valpolicella was founded at Villa Mosconi, Arbizzano di Negrar, on 23 August 1933. Its founding members were Gaetano Dall’Ora, Carlo Vecchi, Giovanni Battista Rizzardi, Marco Marchi, Pier Alvise Serego Alighieri and Silvio Graziani.
Cantina Sociale Valpolicella was awarded a Certificate of Special Mention at the Brussels International Exposition in 1935.
1936 Gaetano Dall’Ora, the winery’s president, tasted some over-fermented Recioto that had lain long forgotten in the cellar. “Questo non è un Amaro, ma un Amarone!” (“This isn’t bitter, it’s a great bitter”), he exclaimed. His words named the wine that would become synonymous with Valpolicella.
1948, Cantina Sociale Valpolicella moved to nearby San Vito di Negrar and merged with Cantina Produttori della Valpolicella. The winery was re-founded with 80 members in its current Negrar headquarters in 1957.
In 1989 Cantina Valpolicella Negrar launched a comprehensive quality project that involved pinpointing Valpolicella’s best grape-producing areas and working alongside local producers to grow finest quality grapes.
2004, the winery’s Recioto Vigneti di Moron 2001 became the first cooperative winery Recioto to win the coveted “Three Glasses” awarded by Gambero Rosso’s Italian Wine Guide.