History
The Cellier des Princes name is coming from the prestigious history of the Princes of Orange. One of them, Willem 1, aka "The Taciturn", named after his silent character illustates well the personnality of the CELLIER DES PRINCES winegrowers. Men which believe than actions speak louder than words. Theses men have written the story of CELLIER DES PRINCES. In 1925, a group of winegrowers, upholding values of fraternity and solidarity, decided to team up. 11 years later, this visionnary men will be involved in the creation of the 1st AOC in France : CHATEAUNEUF-DU-PAPE
In the 60s, the second generation of winegrowers from CELLIER DES PRINCES anticipated the leisure society and the growth of wine tourism. For that matter, they installed the tasting room of CELLIER DES PRINCES next to the national road 7 (RN7) Trusted supplier of the most prestigious negociants from Burgundy and Rhône, historically merchants of Châteauneuf du Pape, CELLIER DES PRINCES sells them for decades the CHATEAUNEUF DU PAPE coming from its vgineyard. The exceptionnal quality from the terroirs of CELLIER DES PRINCES brings to the CHATEAUNEUF DU PAPE wines, but also to the COTES DU RHONE, rare qualities which are valued at prices way beyond the market price. Business is good.
The winegrowers have to deal with a fickle price of CHATEAUNEUF DU PAPE, but they can't accept such variations for very long. In the early 2000s, the market price was a its lowest, a rebellion starts. At the General Assembly in 2005, the board is overthrown, the président is removed from his position, a news order is emerging.In the shadows for decades while they produce a prestigious wine not bearing their name, CELLIER DES PRINCES take control of its own destiny. The winegrowers will produce and sell directly they own bottles of wine under the brand CELLIER DES PRINCES
In less sthan 10 years, the sales in bottles of CELLIER DES PRINCES have been multiplied by 6, reaching 96% of the total production. United as they were in the early days, the winegrowers of CELLIER DES PRINCES are today proud to have their wines enjoyed throughout the 5 continents and proud to share their values of conviviality and excellence.