History
Gries winery. In 1908, 30 wine growers in Gries decided to form a wine cooperative. Evidently their aim – to vinify and market the indigenous South Tyrolean Lagrein grape – was quickly achieved. After the Second World War, the Gries winery successfully established itself on the German market with its Lagrein Kretzer wine. Despite the turbulence caused by the difficult years of the 1970s and 1980s, the winery managed to increase sales of its flagship Lagrein product and consolidate market share by switching the emphasis from quantity to quality.
St. Magdalena winery. In 1930, eighteen wine growers founded a winemaking cooperative in Santa Maddalena to ensure better marketing of their wines. With its leading variety – Santa Maddalena, a relatively strong wine made from Schiava grapes – the winery was highly successful until the end of the 1970s, greatly expanding its export business. In 1971, the Santa Maddalena area was confined and enhanced as part of the DOC regulation, which was a decisive change for the winery. With an incipient crisis in the wine trade, the St. Magdalena winery had to seek new ground. The steady increase in its quality, in spite of the crisis, made Santa Maddalena into a highly popular wine in South Tyrol and the German-speaking territories in general.