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Bodegas Carlos Serres

Rioja, Haro, Espanja

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Historia

Carlos Serres (Charles, in French) was known as the pioneer of exporting Rioja wine.

He saw in Haro a perfect place to make wine of great quality but, above all, he envisaged a new horizon for Rioja wine not considered until then: international exports.

He came from Bordeaux, where the phylloxera pest had compromised winemaking. This famous French wine consultant found in Haro the perfect terroir to make Bordeaux style wines, with a climate and terrain which reminded him of the best terroirs in Bordeaux.

A perfect place to make wines that met the quality, flavour and personality expectations of the most discerning international palates. Elegant wines with a Rioja flavour, ready to conquer; even overseas.

The international focus of Carlos Serres was the starting point of our century-old winery which started its business activities in 1896 as an export merchant.

This unique, export-focused registration was a true novelty in a region where there had been no winery registered in those terms to date.
Originally located in the Haro Station District, the Carlos Serres winery merged winemaking techniques imported from France and the taste of a terroir with character. Two unique features supported the international expansion of its wines which, in just a few years, were already present on the other side of the Atlantic.

Firmly convinced about the opportunities of Haro as Rioja Alta wine capital, Carlos Serres engaged in a profound change in the way wine was understood. This change brought about the creation of the Rioja Wine Exporters Syndicate in 1907, precursor of today’s Rioja Designation of Origin Control Board. The role of Carlos Serres as wine ageing and exporting promoter makes him one of the key personalities in Rioja’s winemaking history.

“I founded my winery in Haro so the world would discover the virtues of this land and its elegant wines” – Carlos Serres

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Viiniviljelykset

The soul of Carlos Serres wines is in our vineyard: Finca El Estanque. Covering 60 hectares in south-eastern Haro, it became a true landmark when espalier training was implemented in the early 1980s.
The training system increased leaf surface exposure, thereby enabling better ripening in all grape varieties and improved cluster aeration. This allows for more environmentally-friendly growing practices and fewer treatments.
It has mostly chalky-clay soils with a high gravel content, perfect for growing Tempranillo, Graciano, Mazuelo, Maturana Tinta and Viura, which are used to make our Reservas, Gran Reservas and our limited production Onomástica.

Surface area: 60 Ha.
Altitude: 500 m
Type of soil: Clay-limestone and gravel.

Planted varieties:

Mazuelo: 1 Ha. (1980)

Graciano: 4,5 Ha. (1986)

Viura: 2 Ha. (1980)

Maturana Tinta: 5 Ha. (2014)

Tempranillo: 47,5 Ha. (1980 and 1994)

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Viinivalmistus

Haro has the largest concentration of centuries-old wineries in the world, among them Carlos Serres.

This is due to the arrival of the railway station in the second half of the 19th century. It provided an alternative to traditional horse-drawn transport and had the backing of the winemakers, who were seeking to respond to the phylloxera pest which devastated their vineyards.

Carlos Serres, CVNE, Gómez Cruzado, Bodegas Bilbaínas and López de Heredia-Viña Tondonia are among the wineries which have surpassed their first century, combining tradition and modernity in both their facilities and their wines.

Today, the old railway station which gave name to the district is closed and only a memory of the past. However, the century-old wineries are still in Haro, endorsing the city’s status as the region’s wine epicentre.
In the past, but also today.

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