Doyard’s vine growing history in the region dates back to 1677. It was Yannick’s father Maurice who started own production in the 1920s. Maurice also left his mark in the region’s history as he was one of the founders of the champagne syndicate CIVC. He also held for years the important position as manager of Syndicat Général des Vignerons de la Champagne.
Today, Yannick Doyard, who took over management of the company in 1970 when he was only 20 years old, reveres the past glories of the champagne style. To travel back in time to the libertine era, he has revived the ancient style of rosé champagne, Oeil de Perdrix or Partridge’s Eye that has lent its name from its extremely pale, peach-hued colour. This style of champagne is a relic from the 16th and 17th centuries when the wine made from red grapes had automatically a tinge to it. Doyard’s home village Vertus is nowadays famed for its Chardonnay but this was not always the case. ”In history, this was actually a red grape region and with this 100 per cent mono-cru Vertus wine we wish to remind people of the village’s past. This wine has in fact three quarters Pinot Noir and one quarter Chardonnay in it.”