I passionately believe that there is no point in just trying to be the best. I think you have to be the only people who can do what you do. We want to be better, but we also want to be different. This thought shapes our company and our culture.
It's not just the medals and press coverage that makes our job such a pleasure, but the real excitement we get from winning friends and converts and surprising and delighting people. If you have never visited the winery, I would urge you to come. If, like me, you like to go to bed just a little less stupid than you were in the morning, then please pay us a visit and we promise to educate, entertain and inform you.
I think England remains one of the most tolerant, caring, enterprising, ingenious, creative, stylish, energising and occasionally eccentric places on Earth. If those values are important to you, then you're English - whether you were born here or not. They are not just English values, they are Chapel Down's values.