Privacy Policy

Last updated: 18 June 2025

1. Introduction

Fine Tastingbook Ltd ("we", "us", "our") values your privacy. This Privacy Policy explains what personal data we collect, how we use, share, store, and protect it, and your rights under global privacy laws including GDPR (EU/UK), CCPA (California), CPRA, PIPEDA (Canada), LGPD (Brazil), and similar.

Scope: Applies to all users worldwide who access tastingbook.com or use our services.

Contact:

Email: pekka.nuikki@fine-magazines.com
Address: Lepsämäntie 517, 01830 Lepsämä, Finland

2. Information We Collect

A. Information You Provide

Account info: name, email, passwords
Content: reviews, tasting notes, photos
Communications: messages, support requests

B. Automatically Collected Data

Usage & diagnostics: IP address, browser, device info, timestamps
Cookies & tracking: cookies, pixels, local storage for analytics and preferences

3. Why We Collect Data

To provide and maintain services
To improve user experience and recommend wines
To monitor usage and diagnostics
To communicate offers, updates, and support
To comply with laws and prevent abuse

4. Legal Basis for Processing

For GDPR jurisdictions:

Contractual necessity (account registration)
Consent (newsletters, optional features)
Legal obligation (compliance, fraud prevention)
Legitimate interests, balanced against your privacy

For CCPA/CPRA and similar laws:

Collection of "personal information" as defined under each act.
You have rights to know, delete, and opt-out of sales/sharing.

5. How We Use Your Data

Platform functionality: registration, login, features
Service delivery: tasting notes, content sharing
Analytics: performance monitoring, error detection
Marketing: optional newsletters (with your consent)
Legal compliance: responding to lawful requests

6. Data Sharing

We do not sell personal data. We share data only in the following cases:

With service providers and affiliates who assist us
With legal authorities, as required by law
With your consent
In case of business transfers (e.g., acquisitions) — with notice to you

7. International Transfers

Data may be processed or stored globally. We ensure your data is protected using legally recognized safeguards (e.g., Standard Contractual Clauses or adequacy decisions).

8. Cookies & Tracking

Maintain your login session
Remember language/settings
Collect analytics data

You can manage cookies in your browser; note that disabling them may affect site functionality.

9. Data Retention

We retain personal data only as long as needed to:

Fulfill service obligations
Meet legal or accounting requirements
Respect your account activity

Typical retention:

Active accounts: until account closure
Marketing permissions: until withdrawal + short buffer
Fraud/security logs: up to 3 years

10. Children's Privacy

We do not knowingly collect data from children under 13 (or higher local age). If notified, we will promptly delete such data.

11. Your Rights

For EU/UK residents (GDPR):

Access, correction, erasure, portability, restriction, objection
Withdraw consent anytime without affecting past processing

For California residents (CCPA/CPRA):

Right to know, delete, correct, opt-out of "sale" or "share," non‑discrimination

For Canadian users (PIPEDA):

Access, correction, and complaint to the Privacy Commissioner

For all users:

Email [email address] to exercise your rights. We may ask for verification.

12. Security

We implement reasonable technical and organizational measures to protect your data (e.g., encryption, restricted access). However, no online system is impervious.

13. Changes to This Policy

We may update this Privacy Policy as needed. We'll post "Last updated" date. For material changes, we'll notify you (e.g., email or banner). Continued use after effective date indicates acceptance.

14. Additional Disclosures

A. Global Privacy Control (GPC)

We respect "Do Not Sell or Share My Personal Information" signals from GPC‑enabled browsers or extensions.

B. Third‑Party Services

Our platform may include links or embeds (e.g., social media, maps, analytics) — we're not responsible for their privacy practices. Please check their policies.

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Welcome to the tastingbook Tastingbook’s mission is to evaluate and compare critics ’wine reviews and generate new journalistic information from them, as well as to inform our readers about the underlying factors of the reviews and how they have changed over the years. Tastingbook also reports on the development of wines as both wines and economic investments. Tastingbook is unbiased, ad-free, non-commercial and easy to use. In Tastingbook you´ll find the World's largest wine library - up-to-date knowledge and information on the world's best and finest Wines and Vintages from 1690 to today. World's largest wine photo collection - over 50.000 thousands photographs Wine Notes - the world's most comprehensive and up-to-date wine reviews of the rarest and finest wines - over 400 000 wines tasted. The World's largest Wine Wikipedia - fascinating insight into the wine-estates: their history, winemaking and winesThe most complete Vintage Reports from all around the world - from Vintages 1790-2022. Latest Wine and Winery News What to buy today - which wines are good investment What to drink with food - the perfect food and wine match How to drink wine - how to open, decant, serve and treat wineIntelligent Wine Cellar Tool Tasting Tool - the world's fastest intelligent tasting tool and so much more ...Sharing. We believe that the most important property of wine can be crystallised into one concept: sharing. It is an integral part of the wine world on every level from production and tasting to travel and the moments of enjoyment. It can be said that the need to share is inherent to wine, as a product, and for the first time, there is now an organic channel - Tastingbook, a community of wine professionals around the world, to do just that – sharing the experiences and knowledge . Knowledge is power. Each year, almost 30 billion wines are tasted across the world. Information on wine-related matters is posted on millions of websites by wine shops, vineyards, wine experts and enthusiasts. Naturally, the quality, credibility and topicality of this information varies depending on the source. There has been no source that provides reliable, non-commercial, unbiased and up-to-date information on wine in a single location created by thousands of wine professionals, until now.Tastingbook is created by FINE - the world's leading Fine Wine magazines and thousands of wine professionals and wineries from over 110 countries.Tastingbook started in 2015 and have today over million pages of wine information. Over 25 000 wine professionals from 123 countries are keeping it updated. In tastingbook you will find the most up-to-date journalistic tasting reports almost from every major tastings from all around the world. Your personal Wine Professional.

"This unique site provides a great access for both sommeliers as well as any wine lovers to make tasting notes quickest way ever, to find exclusive information of the world's most sought after wines, and to take the benefit of the community for sharing information and experiences about wines." Aldo Sohm, Chef Sommelier at Le Bernardin – New York, Best Sommelier in the World 2008

“"A great site that is easy to use. You can become a part of a friendly, generous community of experienced tasters from around the world who are drinking the world’s greatest wines, often. Thetastingbook.com is an excellent resource for fine wine lovers and collectors." John Kapon, USA, CEO of Acker Merrall & Condit

“It is great to be part of this extremely advanced wine sharing community. Such a great tool for any professional or amateur to expand their wine knowledge.” Gerard Basset MW MS OBE, UK, The World's Best Sommelier 2011.

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