Historia
The name of our estate, an ancient property situated on an old paved Roman road dating back to the Etruscan era, is La Màgia with the accent on the first ‘a’, although the similarity with the Italian word for magic (‘la magìa’) does cause a certain amount of confusion. Not that we are complaining!
Actually the name is just as likely to be a derivation of ‘magione’ a Tuscan rendition of the French ‘maison’, since the building was originally a resting place for wayfarers and pilgrims.
Indeed anyone looking down the valley towards the noble abbey of Sant’Antimo, directly below our vineyard, is bound to experience the sheer magic of this hallowed place.
No wonder the Schwarz family were so overwhelmed by the location 40 years ago that they decided to change their lifestyle and put down roots here.
In 2011, Harald Schwarz handed the baton to his son Fabian, who had attended the Istituto Agrario San Michele all’Adige, the most prestigious oenological college in Italy, where students benefit from incomparable teaching staff with a commitment to research and development.
This professional training equipped Fabian to become the driving force at La Màgia, responsible for the agronomy and wine-making policy of the estate, as well as handling the entire commercial and marketing side of the business.
Meanwhile, the next generation, are already showing a keen interest which certainly bodes well for the future.