Three wine lovers from the central valley join an award-winning Napa Valley winemaker to found pureCru, a winery producing small quantities of unique blends.
"I had been reminiscing about a small, hands-on entity where I could do it all myself again, like I did in the beginning."
Mitch Cosentino
Celebrating 30 years of winemaking and with more than a thousand awards to his name, Mitch Cosentino is making another dream come true with his launch of pureCru Napa Valley.
Our Team
Mitch Cosentino
Cosentino began making wine in small lots in Modesto, California in 1980. Ten years later he moved the Cosentino Winery operation to the Napa Valley, where he continued to make many award-winning varietal and blended wines.
Cosentino has a gift for identifying fruit sources and is highly skilled and artistic in determining blends. He’s a big believer in the hands-on, old world use of punched cap fermentation, a labor-intensive, hand-crafted method of winemaking. When it comes to the small lots Cosentino puts into his pureCru blends, this "micro" approach to winemaking allows him to better control the delicate process from the vineyard to the bottle.
Don Held
"Being born and raised in the Napa Valley I have always had a love for the area and desire to return. Partnering with Mitch and the formation of pureCru is allowing that dream to come true." Don Held
Don is a principal in The Produce Exchange, an integrated fresh produce company, involved in production, sales and distribution of fresh vegetables across North America. He has been involved in agriculture for the past 35 years ranging from being a CPA specializing in management services for agricultural accounts to growing and management of row crops, tree fruits and wine grapes.
Jim Nylen
"I was always a drinker of big, bold cabs. Mitch introduced me to blends, and I realized what I'd been missing." Jim Nylen
James (J.P.) Nylen is the founder and president of Nylen Properties Corp., a commercial real estate construction and development firm located in the Central Valley of California, founded in 1977. A passion for great wine and golf led to a meeting with Mitch Cosentino. It didn’t take him long to recognize Mitch’s talent and pureCru Napa Valley was on its way.
Prahbjit Purewal
"I've been enjoying Mitch's wines for years. When this incredible opportunity to make truly unique blends with him came up, I was ready." Dr. Prabhjit Purewal
Dr. Prabhjit Purewal is an oncologist and the founder of St. Teresa Comprehensive Cancer Center in Stockton, Calfornia. Dr. Purewal had the good fortune of working with Mother Teresa at a leprosy colony in Northern India early in his career, and named the center after her. Dr. Purewal studied at Albert Einstein College of Medicine New York and Stanford University.
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Päivitämme parhaillaan tastingbookin ohjeita, mikäli haluat voit katsoa alta videon sekä ohjeet englanniksi.
Welcome to the Tastingbook, the world's first intelligent wine-tasting tool and social wine community.
It is easy and fast to use, and I am happy to guide you through it.
- Add a profile picture and more information about yourselves
- Click iFollow (Discover) from the top menu
- Tastingbook has added automatically into your wine world 5-10 of the most active professionals or Pro's as we call them.
- Search for more pros or other users by typing their name in the search field. Then click into my world to those who you want to include in your wine world. This way, you may be notified when they taste wines or comment on them.
- You can also add wines and wine producers into your wine world. This allows you to access the most up-to-date information about them.
- Click your username on the top menu and choose invite
- Type your friends email addresses and click send invites
- You can follow the status of your invitation on the same page
4.1. Click the New tasting button from the top menu.
- Name the tasting as you wish.
- Set the place and time (You can also add your past tasting notes by just changing the date)
- Click the add new wine button on the right to add new wines to the tasting.
- Now go to the box that says 'Click to add the wine'.
- Start by typing the wine or producer name and select the wine from the list that appears.
- After you have selected the wine, the vintage selection will be opened automatically
- Select the correct vintage by clicking on it.
4.2. Next, click My tasting note box and the worlds most advanced tasting
- From the bottom left of the tasting tool you can select in which language you want to use and view tasting notes.
- just do your wine note by clicking the correct adjectives. The adjectives can be activated by clicking once, or de-activated by clicking again.
- Tastingbook Pros will teach you while you taste wines.
At the bottom of the page in the section Show notes of, you may view notes of the professionals by clicking Pro's. If any of the tastingbook pros have tasted the wine before their opinion will show in the gold colored frames around the adjectives on the tasting view.
4.3. After you have completed your wine note, it's time to give Tb points.
Click the box on the bottom right Give points.
In case you want to add any comment or personal thoughts related to this wine, you may tick the note box next to the scores. In this field you may add copy-pasted texts for instance your old notes, etc.
4.4. After you've completed your notes for all the wines, click Close tasting.
You may now share some general thoughts about the tasting or tasted wines and choose with whom you want share your tasting. Set the Tasting privacy to limit the audience who are able to view your tastings information. We suggest you use Everyone as most of the wine experiences are meant to be shared.
Note:
If a wine that you are tasting is not found in our database, please be kind enough to send us an email to: addwine@thetastingbook.com, please include at least the wine name and producer. We will add the wine in tastingbook within 24 hours.
Tastingbook is full of information about wines, vintages, and wineries and also has over 30.000 pictures of wines. To best way to find what you are looking for is to browse the site from the Browse field in the top right corner.
You may search for wine, vintage, producer, pros or other community members by typing the name in the browse field. You may then choose from the drop down menu.
If you have any difficulty in navigating the site you may easily get help by clicking the support button on the left side of the page
We hope you enjoy all that the tastingbook has to offer and wish you rewarding moments in exploring tastingbook, your personal wine world.
You can always access these instructions from the top menu.
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