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News

Legendary Barolo producer Bruno Giacosa died in Alba aged 88.

The renowned Barolo and Barbaresco producer was one of the new wave of Piedmontese producers who in the 1960s shook up viticulture in the region.

Having worked from the age of 13 with his father and grandfather in the family cellar, Bruno took the reins of the family business in 1960.

His great innovation (in the late 1960s) was the bottling of Barolos and Barbarescos by vineyard site, something which had never been done before.

It was only in 1982 that he began to acquire his own vineyards (his family had previously worked as négociants sourcing fruit from local growers), starting with one of the sites which became particularly associated with his domaine: Falletto di Serralunga.

Alongside Vietti he also cultivated the region’s native white grape, Arneis, and helped save it from extinction.

A shy man but also a meticulous perfectionist unafraid to declassify and sell off huge amounts of wine in what he considered poor vintages, his wines became a by-word for Barolo and Barbaresco to a new generation of Italian wine drinkers and collectors – especially his red label ‘riservas’.

He died at the weekend in Alba with his daughters Bruna and Marina by his side. Bruna has been at the helm of the winery since 2006 after her father suffered a stroke.

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History

Piemonte’s Langhe region is famed for the great winemakers it has produced over the past century. Yet, few can rival Bruno Giacosa, not only for the stature of his work, but for the dizzying number of famous wines he made in a career that began in 1961 and ended with his death on January 21, 2018.

The story starts in a simple way, with the native varietals of the Langa and Roero regions and vineyards cultivated with loving care. It continues with pure, meticulous vinification, with ageing in grand oak barrels and with unforgettable Reserves. But it also includes, naturally enough, the choice not to bottle those mediocre vintages deemed unworthy of vinification. Bruno’s art encompasses passion and clear judgement but, above all, the utmost respect for his product, its admirers and for the beautiful countryside where he and his family were born and raised.


The Azienda Agricola Falletto Winery comprises twenty hectares of vineyards within the Serralunga d'Alba, La Morra and Barbaresco areas. The vine growing and wine making processes are followed through with care from beginning to end, culminating with vinification and ageing within our cellars in Neive. Some of our wine is produced with grapes grown by those farmers who have always worked our winery and whose prestigious vineyards truly deserve the ‘Bruno Giacosa’ label.

The Bruno Giacosa winery is located in the Barbaresco zone of Neive. It is now managed by Bruno’s daughter Bruna Giacosa and winemaker Dante Scaglione.

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Vineyards

’Asili’ and ‘Rabajà’ are two of Barbaresco’s most presitigious crus and, in part, share a common border. They both produce wines with well-definable characteristics, owing to differences in soil type: the former giving elegance and delicacy and the latter body and character. Vineyards of Nebbiolo and Dolcetto in the La Morra district, right at its top, west-facing and at 500 metres above sea-level. These are a recent acquisition and an exciting addition to the winery’s compendium, just waiting to be discovered.

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Winemaking

Here, trained personnel works in time to the rhythms of nature, vinifying grapes cultivated according to local traditions with full respect to the environment. We are convinced that great wines begin in the vineyard with the production of grapes cultivated by experienced growers. This gives us the impetus to improve quality with every harvest.



Our cellars combine the past and present in a harmonious way. We possess the latest in modern technology but we also respect traditions to produce a wine that maintains its identity, from vine to bottle. Our wine making methods are therefore traditional in full respect of the grape’s typical characteristics.

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Inside information

Today, Bruno Giacosa has over 20 hectares of vineyards. They’re Asili and Rabaja in the Barbaresco zone, and La Morra and Serralunga in Barolo.

The Bruno Giacosa estate produces around 400,000 bottles of wine per year. Only the exceptional vintages which pass Giacosa’s standards are released, and the Giacosa Riserva is given a red label.

The philosophy behind Giacosa’s vinification has been described as “updated traditional.”

Although Bruno kept his winemaking techniques secretive in his early years, he later revealed that his methods weren’t different from other producers.

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19 different wines with 106 vintages

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