The Casella family arrived in Australia from Sicily in 1957, bringing with them not only generations of family wine making, but the know-how to produce wines that are more than simply a drink with dinner. With a family history of winemaking dating back to 1820, Filippo Casella recognised the great potential of the Riverina region in New South Wales, so in 1965, he bought land near the township of Yenda outside of Griffith in New South Wales, and grew grapes for local winemakers. Grape growing became wine making, and wine making needed a winery, so in 1969 the Casella family winery was born.
John Casella, one of Filippo’s sons, joined the family business and became Managing Director of Casella Family Brands in 1994. John’s vision has always been to produce great quality Australian wine for the world. Many people were intimidated by the mature, stuffy wine industry and avoided wine because they didn’t want to learn about vintages, varietals and regions. The key to differentiation was to make a fun and non-traditional wine that’s easy to drink for everyone. In 2001 he created [yellow tail] and selected the iconic yellow-footed rock-wallaby for the label.
Since its inception in 2001, the brand has grown to be the Most Powerful Australian Wine Brand in the World and fourth Most Powerful Wine Brand globally*. Casella Family Brands exports over 12 and a half million cases of [yellow tail] to more than 50 countries around the world every year and more than two and a half million glasses of [yellow tail] are enjoyed around the world each day.