Pira is an old family of viticolturists that -between the end of '800 and the beginning of '900- became wine-producers. This prosperous patrirachal family unit declined as all its male components started to die young one after another, until the tragic end of Luigi Pira, a noble man who believed in the importance of traditions: the last one to tread the grapes and to make wine without mechanical devices. About a year after his death, his siste...
Piedmont has a unique tectonic evolution. It's soil, especially in the Barolo zone, in the Tertiary period, saw a deposit and sediment of marne calcareous clay intermixed with sandstone. The Langhe, a series of hills in the province of Cuneo, from the plains to the maritime alps, benefits from a special micro climate capable of giving the grapes characteristics of excellence.
The Barolo DOCG zone is located in the center of the Langhe and is ...
She graduated with degree in economics but gained experience while working with her brothers at the historical Borgogno estate. As one of few women winemakers in the Langhe, she is necessarily of unquestionable confidence, determination, patience and charm.
She took over the reins at E. Pira e Figli in 1990 with a clear idea of what she wanted to accomplish: to marry the extraordinary power of Barolo with approachability, enticing ele...
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