Fattoria La Magia

The name of our estate, an ancient property situated on an old paved Roman road dating back to the Etruscan era, is La Màgia with the accent on the first ‘a’, although the similarity with the Italian word for magic (‘la magìa’) does cause a certain amount of confusion. Not that we are complaining!

Actually the name is just as likely to be a derivation of ‘magione’ a Tuscan rendition of the French ‘maison’, since the building was originally a resting place for wayfarers and pilgrims.

Indeed anyone looking down the valley towards the noble abbey of Sant’Antimo, directly below our vineyard, is bound to experience the sheer magic of this hallowed place.

No wonder the Schwarz family were so overwhelmed by the location 40 years ago that they decided to change their lifestyle and put down roots here.

In 2011, Harald Schwarz handed the baton to his son Fabian, who had attended the Istituto Agrario San Michele all’Adige, the most prestigious oenological college in Italy, where students benefit from incomparable teaching staff with a commitment to research and development.

This professional training equipped Fabian to become the driving force at La Màgia, responsible for the agronomy and wine-making policy of the estate, as well as handling the entire commercial and marketing side of the business.
Meanwhile, the next generation, are already showing a keen interest which certainly bodes well for the future.

Such a magnificent and generous terroir deserves to be cared for and protected with total passion and respect.

The terrain is mostly stony but with sufficient lime and clay to retain water in the subsoil, guaranteeing nutrients even during prolonged periods of drought.

The crowning glory of La Màgia is the forty year old vineyard, covering 15 hectares in a single block and planted entirely with Sangiovese grapes – exclusively registered as Brunello.

This unique parcel of land dominates the valley at a height of 400-450 metres and faces south east.
Our Bio/Organic certification is the result of forty years of commitment and professional expertise, always showing respect for the integrity of the terroir. The benefits of this approach are evident in the range of exceptional wines, unique and unrepeatable.

The original cellar at La Màgia was built in 1979. By the end of the Eighties sustainable energy had been introduced: initially with solar panels for hot water, then – from 2008 – with a photo-voltaic system to make the cellar fully self-sufficient in energy.

We have always been committed to combining the maximum use of advanced technology with the minimum interference in the natural process of vinification, aiming to achieve a product of the very highest quality with its own unique identity.

In 1998 we embarked on a major renovation of the cellar: creating welcoming and spacious areas for both the preliminary fermentation and ageing zones, adopting an architectural approach that allows the winemaker’s craft and skill to be practised in the most natural manner possible.