History
The story of Francesco Rinaldi starts in the cellar on the “hill of hills” in the Barolo area; the Cannubi. It’s here that soil of Helvetian and Tortonian type blend together giving those unique flavors and characteristics to the Nebbiolo grape that are only to be found in this strip of land.
From the original cellar with vaults, the work started by Giovanni has been enhanced year after year by his descendants with extension works in the winery at the hand of Luciano and Michele, sons of Francesco Rinaldi, in the sixties. More recently conventional processing in the cellar has been completed with modern technology, optimizing work but at the same time making sure to preserve the uniqueness of our wines. The result is a modern cellar with a traditional taste for meditation. After pressing and fermentation where grapes become wine in a fast and continuous transformation process, the precious liquid moves on to the ‘halls of silence’; cellars dug in the hill, where our Barolo is left to age in Slavonian oak barrels. It’s here that the tale of a grand wine is written; it’s right here where the heart of the winery Francesco Rinaldi beats. A winery where one can sense the family’s passion focused on making the most of the values offered by the Barolo land. The bottling department and warehouse were transferred to Alba in the thirties, a lucky deed by Francesco Rinaldi because the main transport system for bulk goods of those days, the train, had its terminus there.
His passion made the brand of our winery strong. In 1922 the brothers parted ways and the winery continued under the name of Francesco Rinaldi, after the youngest son of Giovanni.
He made sure that bottles of Barolo Cannubi and Barolo Brunate were present on the tables of those who wrote history, for example in 1949 at the celebrations in occasion of the Italian entry into the North Atlantic Treaty Organization. A clear sign of how dedication to the Langa made its wine a protagonist. In the sixties Luciano and Michele, sons of Francesco, continued the family activity making the company grow steadily. In the nineties Paola and Piera took over and decided it was time for a more modern approach and internationalized sales; today the USA is the most important market followed by Northern Europe and part of the Far East. The philosophy of our company, a blend of Barolo, history and tradition is still inspired by the hill that had charmed Giovanni Rinaldi two centuries earlier.