Giuseppe Rinaldi has a unique way of seeing the world and a presence that makes a lasting impression. An overarching respect for tradition and a fascination with history seem to drive his thoughts and, in turn, his wines. Beppe’s personal history goes back five generations to the late 19th century, when his family and so many others sold the fruit of their vineyards to the Falletti family. The first Rinaldi winery (which is still running today under Luciano Rinaldi) was acquired in 1870 from the Falletti’s estate manager, but in the 1920s Giuseppe Rinaldi, grandfather of the current owner, established his own estate with vineyards in Barolo’s best sites: Cannubi, Brunate, Le Coste, and Ravera. Giuseppe’s son Battista later took over the winery and developed their cellar techniques to boost quality; when he passed away in 1992 his son, also named Giuseppe, left his career as a veterinarian to carry on the family work.
When discussing Barolo, Beppe can’t help but wax poetic about past generations of local winemakers. Tradition is a constant theme in his thoughts, and he mourns the special connection with the land that he believes has been eradicated by technology. Living more slowly and closer to the land than is possible now begot contemplation and more penetrating observation. The ideas and insights that came to the forefathers of Barolo in this manner forged routines in the vineyard, and cellar work, too, was merely an extension of their communal wisdom.