In the 50s Luigi Pira decided to focus on grapes and wine, in the following decades he sold grapes and open wine to the biggest wineries in the area of Alba which sought after high quality products from Serralunga d'Alba. It was a first step towards its own production, which was impressed in this earth and able to give great red wines, Barolo above all. In the early 90s Gianpaolo, Luigi's son, started to take part in the winery management, and...
The largest part of the vineyards is located in the territory of Serralunga d'Alba, on the western side of the hills opposite the village of Monforte d'Alba. These hills produce great, full-bodied wines thanks to their special features, which enable a natural development of the vine, in the very heart of the Barolo district. The special attention paid to the care of the vineyards allows them to find the right balance between tradition and mode...
Top quality red wines. It is a precious gift of the earth that the Pira family was able to cultivate, in the name of quality. They only produce red wines: Barolo, the King, is flanked by Dolcetto d'Alba, Langhe Nebbiolo and Barbera d'Alba (mentioned in order of the number of bottles produced).
Their labels are Barolo Vignarionda, Barolo Margheria, Barolo Marenca, Barolo Serralunga, Dolcetto d'Alba, Langhe Nebbiolo and Barbera d'Alba. A...
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