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News

Perrier-Jouët is opening its door to the public a very first time by offering a virtual tour of its cellars

Panoramas, zooms, enriched content: through a particularly rich intuitive, entertaining and interactive journey, Internet, tablet and smartphone users will finally be able to explore a House founded more than two centuries ago.

In the secret cellars of Perrier-Jouët in Épernay, the visitor follows the main stages of how champagne is made, from tending the vines to maturing in the cellars, not withstanding the art of blending. This interactive tour will also take the visitor to the "Eden", the cellar reserved for the oldest vintages, the area dedicated to the Cuvée By & For, the vault created in 2011 for the bicentenary of the House, as well as "Lost Time", an installation as poetic as it is dramatic by studio Glithero. Accessible starting in October 2015, this exploration will continue in 2016 with the virtual tour of the Maison Belle Époque, revealing the extraordinary collection of art nouveau furniture and objects it contains.

 

 

 

Warren and Nick, the London-based photographers who created Perrier-Jouët's alluring journey into Enchanted Nature, are regarded as two of the industry’s leading artists within image making and film. Their distinctive approach and unique process with light and form creates masterpieces that often look more painterly than photographic.

Join us as Warren du Preez and Nick Thornton Jones guide you on a journey through their vision of Perrier-Jouët’s artistic heritage and distinctive wine style.

THE INSPIRATION

“Everyday life — the essence of enchantment — is suspended in the realms of our subconscious
and our imagination, which is projected into our own interpretation of nature and the art within life.”

 

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History

Belle Epoque Fleur de Champagne joined the elite trio of Prestige Cuvées Dom Pérignon, Crystal and Comte de Champagne as late as 1964, although the Fleur de Champagne love story began nearly 200 years ago with a man named Perrier and a woman named Jouët. It continues today in a flowered bottle named Fleur.

He was a handsome young Frenchman, passionate about champagne. She was Dutch, a charming hostess and a savvy businesswoman in her own right. In 1811, 25-year-old Pierre Nicolas Marie Perrier and his wife, 19-year- old Adéle Jouët, founded Champagne Perrier-Jouët in Épernay, France. The popularity of Champagne Perrier Jouët soon spread beyond France and the first shipment went to Great Britain in 1815 and by 1837 straw-filled baskets carrying 2.000 bottles of Champagne Perrier-Jouët arrived in New York. Perrier-Jouët was a favorite of the court of Queen Victoria and the favorite champagne of Edward VII.

In 1902, the Fleur de Champagne story began with four magnums, which were created by master glassmaker Émile Gallé and decorated with an arabesque of anemones. Then owner Henri Gallice commissioned Gallé, a founder of the Art Nouveau movement, to create the bottles in honor of the Belle Epoque, or the "beautiful era" of art, literature and music. Because the bottles were handmade and very expensive to produce, production of any significance at the time was out of the question. Coupled with the fact the champagne market entered a

crisis period, the bottles were stored for a more prosperous time.Nearly sixty years later in 1964, the four magnums were discovered by marketing director Pierre Ernst and cellar master André Baveret who were eager to relaunch the Fleur Champagne. The bottle was so strikingly beautiful, that they decided to fill it with a prestige Champagne. Saved for the bottling were the best grands crus, composed of a predominance of Chardonnay grapes from the Côte des Blancs district.

However, the greatest challenge was to find a glass worker who could replicate the bottle, since Émile Gallé's workshop and enameling techniques had long ago disappeared. Ernst discovered a family firm - founded by Jean Bigou and located in Argenteuil - who could apply the flower motifs by relief enameling with sufficient authenticity. The first bottle of the celebrated 1964 Fleur de Champagne was uncorked in 1969 at Maxim's in Paris to celebrate the seventieth birthday of Duke Ellington, where he played with a magnum of Cuvée Belle Époque an top of the piano. Since then this precious cuvée was also sold commercially, but at first only at Maxim ́s and at the prestigious Parisian food store Fauchon. The production started in 1965 from just 5.000 bottles of 1964 vintage, and no one in those days would have estimated that within twenty years about 600.000 would be produced in a good year.

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Vineyards

65 hectares, ranked at 99.2% on the scale of grands crus, and 5 of the most important wines, without which this exceptional champagne could not exist.

The Perrier-Jouët family has owned vines in Champagne since the early 18th century. Down the decades, this heritage was enriched with discernment and precision, based on the style the family wished to adopt for its wines. The excellence of the raw materials has always been a major preoccupation, and particular attention is given to the noble chardonnays, which lend such particular character to the House wines. 


In the first half of the 20th century, Perrier-Jouët acquired two legendary terroirs, the Bourons Leroy and Bourons du Midi. The Perrier-Jouët vineyards border on perfection – as testified by the evaluation criteria of the Champagne AOC. Each cuvée comprises the 5 principal wines of "Champagne's magic triangle" which form the backbone of the House's vineyards and give its compositions length and balance.

Cramant and Avize (Côte des Blancs), Mailly (Montagne de Reims), Aÿ and Dizy (Vallée de la Marne). 
Perrier-Jouët owns the best plots in the entirety of the Côte des Blancs (Cramant and Avize grands crus). Ideally situated, planted mid-slope and exposed to the South-Southeast, favouring the excellent maturity of the chardonnay, the House's variety of choice, they give the wine its generous white floral aromas. 

The pinots noirs on the Mailly grand cru, fresher and more delicate than those of the south mountain and the pinots noirs of Aÿ in the Vallée de la Marne add extra elegance with their fresh fruity pinots meuniers notes. They provide a fine structure for the chardonnays of the Côte des Blancs, while never dominating. Meanwhile, the generous and fruity of the Dizy premier cru add charm, roundness and generosity to the cuvées.

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Winemaking

Hervé Deschamps became the 7th Perrier-Jouët Cellar Master in 1993. The ten previous years he spent at his predecessor's side helped him master the subtleties of the House style and its unique floral tonality. As a guardian of this knowledge, he has since perpetuated and cultivated this precious heritage, fashioning, sculpting and pruning each of the vines that comprise his creations during their composition, with craftsmanlike skill.

Working at the vat, plot by plot, the Cellar Master tastes and tests time and again, finally isolating the wines, turning each cuvée into a unique wine that expresses all the characteristic elegance and finesse of the House of Perrier-Jouët. "I throw myself into each composition with one combined effort, like the creative flow of an artist, at that moment when intuition, sensitivity and skill somehow inexplicably come together." Hervé Deschamps.

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11 different wines with 94 vintages

Highlights

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Wine Moments

Here you can see wine moments from tastingbook users.    or    to see wine moments from your world.

 Juha Jormanainen, Wine Writer (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  18 wines 

Bordeaux tasting with wines like Haut-Brion 1945, Latour 1959, Yquem 1976 etc.

6d 1h ago

 Essi Avellan MW / Editor of the Champagne magazine, Pro (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  37 wines 

Champagne Magazine's The 100 Best Champagnes 2017 - tasting started with Rosé Champages.

23d 5h ago

 Pekka Nuikki / Founder of the Fine Wine Magazines, Pro (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  40 wines 

The 100 Best Champagnes 2017 -tasting, Day I - Rosé Champagnes. This was a beautifull start - and amazingly not a single one corked wine, only very drinkable Rosés.


No more than 600 Champagnes more to taste until we will have the complete 2017 100-list.

1m 7d ago

 Edward Cuvée, Pro (Finland)  tasted  2 wines  from  Perrier-Jouët . In a tasting of  8 wines 

nice bubbles. 

3m 13d ago

 Pekka Nuikki / Founder of the Fine Wine Magazines, Pro (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  18 wines 

The Friday evening went with friends and Bordeaux's best wines. We started with the almost perfect Haut Brion 1945 and ended the perfect Yquem 1976 vintage. A total of twenty bottles were shared with our friends at our home.

4m 10d ago

 Mikke Frisk, Wine Collector (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  15 wines 

Latour 1973 surprise d all of us - 96 points?

4m 20d ago

 Hannu Kytölä, Wine Collector (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  14 wines 

Friday evening with Latour 1959, Lafite 1990, Mouton 1989, Haut-Brion 1995, Margaux 1982 etc.

4m 22d ago

 Richard Juhlin / The number One champagne expert in the world, Pro (Sweden)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  29 wines 

Many prestige champagnes debuted in 1959 vintage, for example, Dom Ruinart and Pol Roger Blanc de Chardonnay. A large harvest of champagnes, that often ended up above 13 percent alcohol because of the extremely hot summer. The wines have proven to be very sustainable, despite the low acid. Power and concentration are great regardless if the wines are dominated by Chardonnay or pinot noir. A wonderful champagne year in its style!

5m 11d ago

 Tuula Hällström, Wine Collector (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  14 wines 

"Cristal-tasting 1955-2009".

8m 1d ago

 Pekka Nuikki / Founder of the Fine Wine Magazines, Pro (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  14 wines 

Roeder Cristal Vertical from 1955 to 2009 vintages. The 1955 Cristal was in an good condition with 4cm ullage below the cork. Colour is gold, looking bright, deep and mature. On the nose it is open, mature, wide, opulent, generous and rich. The taste is round, harmonious, ripe, fruity, and medium-dry, medium-bodied, with complex, well-integrated, concentrated and balanced structure. On the palate it is layered and has floral, buttery, apricot, white fruits, honey, tropical fruits, plum, truffles and nutty flavours. The finish is medium long, gentle, round and lingering.


This wine is sophisticated, intelligent and excellent. I paid around 1k-3k€ a bottle. Perfectly stored bottles are still very worthy and will last well for another 1-5 years and decant at least 15min before tasting, but too expensive for quality.

8m 3d ago

 Luciano Cesare, Wine Dealer (Italy)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  23 wines 

Dom Ruinart 1982 / Good looking normal size bottle, in an excellent condition with 2 cm level ullage below the cork. Colour is straw, and looking bright, healthy and medium. On the nose it is intense, fresh, seductive and round. The taste is fresh, rich, fruity, medium-bodied, with balanced, complex, concentrated structure and youthful. The finish is medium long, round, gentle and vibrant. This wine is sophisticated and fine. Perfectly stored bottles are still very worthy and will last well for another 10-15 years and decant at least 15min before tasting. Good value for money.

8m 6d ago

 Edward Cuvée, Pro (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  16 wines 

some october tasted wines.

8m 15d ago

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Riesling G-Max 2015, Weingut Keller
Cuvée Empreinte Blanc de Blancs NV (10's), Champagne Doyard-Mahé
Millésime 2005, J. Dumangin Fils
Cepparello 2014, Isole e Olena
Number 8 2013, Kracher