News
Premium champagne maker Carbon has become as an official supplier to F1 in one of the first new commercial deals to be completed under the ownership of Liberty Media, and its $3000 magnums will be used at every race from now on.
Liberty has made it clear from the outset that it plans to ramp up the number of F1’s official partners and suppliers, whereas in contrast Bernie Ecclestone preferred to foster exclusivity and focus on a smaller number. More deals are expected to be announced in the coming months.
Carbon magnums were first trialled at the Monaco GP, with the top three positions represented by gold, silver and bronze labels, and it has been on each podium since then.
However, a multi-year deal for the brand to be named as the official champagne of F1 has only just been formalised, and hitherto there has been no marketing support.
F1’s marketing boss Sean Bratches said: “The unique feature of a bottle made with carbon, the material so representative of the amazing technology in our sport, is a further element that makes Champagne Carbon the perfect product for the drivers to celebrate with on a Formula 1 Grand Prix podium.”