Biondi-Santi is Italy’s most mysterious and enduring wine. Its secret of “eternal life” intrigues me, as do its astronomical prices, which can only be compared to those paid for Romanée-Conti and Pétrus. As recently as a decade ago it was still possible to buy first growth Biondi-Santi vintages 1888 and 1891 from anywhere between 8,000 and 10,000 euros. Today, the asking price for good vintages, such as the 1955 or 1964, is much higher than th...
During the first 57 years of the estate’s history, Ferrucio and his son Tancredi only made four vintages of Riserva: 1888, 1891, 1925 and 1945. An approach unheard of at that time, not to mention a daring financial move, limiting the number of vintages turned out to be an exceedingly astute business decision, whilst creating the legend of the world's rarest and most enduring Italian wine. Italy’s most famous wine author, Luigi Veronelli believ...
Franco Biondi-Santi is not only a truly marvellous winemaker; he is also, in my opinion, an exceptionally talented marketer of his wines. Even though he shows off his wines and talks openly and profusely about them, he still adeptly leaves some of my questions unanswered, with an innocently inscrutable Cheshire cat grin. He has quite simply demonstrated genius in creating a price image for his wines. The stratospheric prices paid for Biondi-Sa...
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