Carbon

Premium champagne maker Carbon has become as an official supplier to F1 in one of the first new commercial deals to be completed under the ownership of Liberty Media, and its $3000 magnums will be used at every race from now on.

Liberty has made it clear from the outset that it plans to ramp up the number of F1’s official partners and suppliers, whereas in contrast Bernie Ecclestone preferred to foster exclusivity and focus on a smaller number. More deals are expected to be announced in the coming months.

Carbon magnums were first trialled at the Monaco GP, with the top three positions represented by gold, silver and bronze labels, and it has been on each podium since then.

However, a multi-year deal for the brand to be named as the official champagne of F1 has only just been formalised, and hitherto there has been no marketing support.

F1’s marketing boss Sean Bratches said: “The unique feature of a bottle made with carbon, the material so representative of the amazing technology in our sport, is a further element that makes Champagne Carbon the perfect product for the drivers to celebrate with on a Formula 1 Grand Prix podium.”

TWO VISIONS, ONE MASTERPIECE.

In our modern world where Tradition and Innovation are often worry concepts, Alexandre Mea-Devavry, the youngest son of Bertrand and Gisele Devavry, inspired by the legacy of his family and his culture of striving to the best at all times, created from the best vines located on the famous slopes of the Champagne region the Cuvee Carbon. With his family, no less than 5 generations as passionate and established winegrowers, and 3 years of intense research and development on the carbon material to give to the bottle his wine a design combining refinement and an avant-garde style, He created this vintage wine of exception that will make you reconsider the concept of otherness in goodness between the old and the new.

MAGNIFICENCE THROUGHOUT THE AGES.

With a wine created from only the best grapes in the Grand and Premier cru rated vineyards,

and superb vines located on the famous slopes of the Champagne region, the House of Devavry has both the know how and the experience. The Family, all devoted to the Vine, have come together to create this exceptional Cuvee.

The upmost attention is accorded to each one of the fabrication processes with thorough methods of control kept secret by the Devavry family since 5 generations that made their success.