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Premium champagne maker Carbon has become as an official supplier to F1 in one of the first new commercial deals to be completed under the ownership of Liberty Media, and its $3000 magnums will be used at every race from now on.
Liberty has made it clear from the outset that it plans to ramp up the number of F1’s official partners and suppliers, whereas in contrast Bernie Ecclestone preferred to foster exclusivity and focus on a smaller num...