"Cantine Giorgio Lungarotti SpA" was born: the company has announced the name of Torgiano Umbria and the world begins its history with the flagship wine, named compelling: "Rubesco", from the Latin rubescere, blush. In the same year founded the white "Tower of Gia
The journalist David Peppercorn is enthusiastic and since then, for many years, begins a tight relationship with the UK. It was born also a special selection of Torre di Giano, which will be one early Italian white aged in wood.
April 23 is opened, in a building of the XIV century, The Wine Museum. Developed by Giorgio and Maria Grazia Marchetti Lungarotti. It is a "trip" in the world of wine culture. The number and size of the collections of art that are on display make it an unusual link between past and future.
In these years he is working on a new wine from Sangiovese, Canaiolo and Cabernet. This saw the beginning, the vintage 1977 "San Giorgio" to paraphrase the definition of "Super Tuscans", this is the first "superumbrian".
Is the response to the emerging need for a guesthouse and restaurant to the many and increasing visitors to the Museum and the Winery: a link between wine, culture and hospitality.
Giorgio Lungarotti creates the "Banco d'Assagio" of Italian wine (BAVI), wine competition with internation jury of journalists and foreign critics and oenologists. Innovative formula which will later be taken up by other competitions. He pushes the desire to have an opinion of national and international critics who can best address the Italian producers to market needs. Since 1983 he will pass the organization to the public institutions, which will carry up to its last edition in 2006.
It is Director Maria Grazia Marchetti Lungarotti, archivist, historian and animator, since the '60s, the cultural debate on museums in Italy.
The celebrations continued in the winery with a recognition to all employees who have contributed to the success in these 30 years.
April 16, dies Giorgio Lungarotti. The Italian wine world lost a great wine pioneer: his passion and love for the land will relive every day in the company and in those who were able to understand and appreciate its incredible entrepreneurial skills. Daughter Chiara becomes Chief Executive of the Group companies Lungarotti, who runs with her sister Teresa Severini. Having started a few years ago, the renewal of vineyards, they continue to make innovations in the winery, and they decide to choose a consultant not only a world-famous winemaker, but above all a dear friend who knows their passion. Thus began the collaboration with Professor Denis Dubourdieu, who for Lungarotti colllaborates with Lorenzo Landi.
From the 2005 vintage, Rubesco Vigna Monticchio back with the historical version revisited: a theme from the origins of innovation today.
The Lungarotti Foundation and the Wine Museum partecipate of the International EXPO in Milan.