Michel Jamais

In 1998, Michel had a major role in drafting and writing the standard work En Värld av Vin, a comprehensive book of around a thousand pages on the wine regions and wineries of the world. Five years later, he put on to update and rewrite “his” regions in the same book, and another success became a reality.

He stayed with this publisher and wrote his second book on wine and food pairing, Vin & Gastronomi that have been sold in more than 12 00...

Over the last two decades, the market for restaurants and importers of beers, wines and spirits has changed dramatically. There are more than 15 thousand brands and labels of beers, wines and spirits in Sweden today and the need and demand for knowledge is greater than ever.

The overall knowledge on beverages is high in Sweden and today the consumers are asking for more specific, unique and high quality beverages, they also demand a better ...

Michel Jamais offers a range of consulting services to hotels, restaurants, importers of wine and other beverages, embassies, wine or beer organizations or producers of wine, beer, spirits or food. It may be small one time assignments with a duration of a couple of hours, or contracts stretching over a long time, in Sweden or elsewhere. 

Since Michel also is an independent writer, some assignments may interfere with his independence and jou...

Michel Jamais is one of the most established and well known connoisseur of noble beverages in Sweden. For more than two decades he has spread his liquid knowledge, passion and inspiration through tastings, lectures, sommelier classes, magazines, books, radio, TV and internet over Sweden.

Michel Jamais was born in Stockholm in 1964. After he graduated as a chef from the culinary school, he worked from 1982 until 1997 as a chef, executive che...

Since Michel Jamais founded his consultant company in 1992, he has organized or led over 5 000 tastings for approximately 150 000 guests all over Sweden. With that he is by far the most hired lecturer and wine taster in Sweden.

His tastings are addressed to everyone from beginner to those who have tasted wines for decades, both amateurs and professionals. Michel is always keen on keeping each tasting at the level of knowledge and fun the gu...