During his seventy-seven years as a winemaker (1850-1927), G.B. Burlotto’s accomplishments were rivaled only by those of Biondi-Santi and Vega Sicilia, as G.B. achieved superstardom in a world dominated by French wines. Today, Burlotto has re-emerged as one of Piemonte’s great small producers, thanks to the brilliant and highly traditional winemaking of G.B.’s great-great-grandson, Fabio Alessandria. He pioneered selling Barolo in bottle (not cask or demijohn), predating even Giacomo Conterno’s Barolo Monfortino. And as official supplier to the Royal House of Savoy—which once ruled Piemonte—he not only achieved personal fame, he made his village of Verduno as renowned as Serralunga or La Morra.
G.B.’s death in 1927 not only took away Burlotto’s driving force, it also deprived Verduno of its greatest champion. And so both faded into obscurity in the decades that followed. But now, with G.B.’s great-great-grandson Fabio Alessandria as winemaker, Burlotto’s star is again rising, reclaiming its position as one of Piedmont’s great small producers.