Juha Lihtonen is one of the most succeeded sommeliers in Nordics. This manyfold sommelier champion of his country won the title of the Best Nordic Sommelier in 2003. After sommelier competitions, he finished his WSET Diploma studies and continued the studies in Masters of Wine programme in London.
On 2000 he founded the Wine Academy of Helsinki, where he run sommelier and wine waiter trainings. He published his first book in 2002 about comibining food and wine. This book was followed by several other ones, and he became active wine writer for several publications in Finland. He hosted a weekly national wine and food radio programme and launched his first food and wine application 'Matchart' with Nokia mobiles in 2003.
From 2003 to 2007 he was the wine buyer of Silja Line – one of the biggest passenger ferry operators in the world. During this period he was also in charge of the ferries restaurant service and concept development.
In 2006 he founded FINE Wine Magazines together with his friends Pekka Nuikki and Essi Avellan MW. He has worked for FINE Wine Magazines as their Editor since 2007. He is also the founder member of Tastingbook.com.