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Krug voted World's Most Admired Champagne Brand

Krug has jumped four places to oust Bollinger from first place for the first time in three years.  Louis Roederer finished second and Pol Roger came third in this year’s list, which is available to download. More than 200 of the world’s top masters of wine, sommeliers, educators and journalists took part in the annual poll, which pits champagne brands against each other.


Eight brands fell out of favour and dropped down the list this year. Twelve brands climbed up the rankings – Pol Roger catapulted 17 places to become the third most admired brand in 2016.Five re-entries and three new entries, in the form of Jacquart, Alain Thienot and Le Mesnil, made it into the top 30. Billecart-Salmon is the only brand to keep the same place in 2016 as last year.

Christian Davis, editor of The World’s Most Admired Champagne Brands, said: “Once again, the findings may raise a few eyebrows among the ferment that comprises the champagne/ wine trade. But bear in mind, this is not a science – it is about people’s perceptions.

“But these are the perceptions of people who work in the trade, buying, selling, listing wine all the time. They are the professionals. Dismiss their views and our findings at your peril.”


Krug en Capitale, a musical fourth edition /

 Krug has announced the fourth edition of “Krug en Capitale”, matching the pleasures of the palate to delicious sounds for the ears. This year the event, which features a “musical vegetable garden”, takes place in the Nissim de Camondo Museum from March 8-12.

Krug created “Krug en Capitale” in 2012, a unique champagne tasting experience with menus designed specially by a chef, and served in an exceptional setting in Paris. Previous editions were held on a rooftop in the 9th arrondissement, the fifth floor of the La Samaritaine and a private terrace at the Plaza Athénée. Now “Krug en Capitale” comes to the Nissim de Camondo Museum.




For this fourth edition, Krug explores the power of music on how tastes are perceived, creating a “musical vegetable garden”. Guests are invited to stroll through the ephemeral garden and its poetic soundscape before savoring the menu created by chef Armand Arnal, whose restaurant La Chassagnette in Arles features organic vegetables from its very own garden. The Michelin-starred chef has drawn inspiration from the vegetables grown in his garden to highlight the emblematic notes of Krug Champagne during lunch, for a refined snack, or at dinner.

Reservations are open for this one-of-a-kind tasting experience from February 1 at www.krugencapitale.fr.

Practical details:
March 8-12, 2016
Musée Nissim de Camondo, 63 rue de Monceau, Paris 8th arrondissement

Lunch from 12pm to  15pm: 160 euros per person – 30 people
”K Time” from 4:30pm to 6:30pm: 45 euros per persons – 15 people
Dinner from 8pm to 11pm: 280 euros per person – 30 people



Krug Harvest 2014

Once again the magic of the Champagne has happened and this year’s harvests were illuminated by an unexpected sun that had been missing for most of August.At Krug, pruning shears were first heard on September 9th in some of the oldest vineyards of our beloved Clos du Mesnil plot. It was three days before the official start to the harvest season but we found the ideal balance had already arrived!

Thus began a burst of activity across the whole Champagne region including an intensive few days of work in the fields. “50% of the expected grapes were collected in only 4 days,” confirms Chef de Caves Eric Lebel. During the harvest, we are the mercy of Mother Nature and it took a remarkable collective effort amongst the Krug team to adapt and work on the grape musts while respecting the strong qualitative requirements of our House.

The harvest of 2014 will remain in our memories and we are sure that late summer warmth will be felt during the first tastings; we are looking forward to it already…

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For many people, there are champagnes and then there is Krug; that is how legendary this house is. Established in 1843 by Johann-Joseph Krug, the house has for six generations admirably stuck to its quality principles, to its generous burnt style and to its fabulous ageing potential. After the retirement of the fifth-generation brothers Henri and Rémi Krug, the house has been looking for its place within the LVMH Group. After two years at the company’s helm, Margareth Henriquez has found a direction and new winds are blowing through Krug, in the form of a more open-minded outlook. An excellent example is the idea implemented by Henriquez of equipping bottles with an easy-to-read ID that indicates the wine’s age and corking date. The winemaking team, led by sixth-generation family representative Olivier Krug, is youthful. Cellar master Eric Lebel believes that a wine is always better made by a team than by an individual, therefore both Henri and Rémi Krug are still involved in the blending.


The House of Krug illustrates the amazing adventure of a visionary, Joseph Krug, a determined man with an uncompromising philosophy, who understood that the essence of Champagne is pleasure itself. He wanted to offer his clients the ultimate pleasure experience in Champagne every year, regardless of the annual changes in climate. Joseph Krug founded the first and only House with Champagnes that are all of equal, undisputed quality and distinction. 


In 1848, his son still being too young to take over the Champagne House, Joseph Krug consigned the founding principles of the House to posterity in a deep cherry-red notebook. The notebook symbolises the act of recollection, but it also and above all represents the generous legacy made by a visionary to his family and to Champagne itself. It is a unique token that is now presented to guests at Krug’s historic home in rue Coquebert, Reims

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Our philosophy is to select grapes from individual plots which will each express their distinctive features, their nuances and their uniqueness. There is no hierarchy in our selection, no plot is favoured over another. A plot may sometimes be smaller than a garden. What interests us is the character, the contrast between the grapes from different plots. Krug is the only Champagne House to capture the essence of each unique plot in an individual wine. Every year, we re-create from scratch the multitude of facets that give Krug Grande Cuvée its unique character. These facets do not compete in the mouth, but instead form a perfect harmony. From vinification right through to the extraordinary ageing of Krug’s Cuvees, time is one of Krug’s fundamental guiding forces.”"

Eric Lebel, Krug's Chef de Caves

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Krug is the only House to offer five Prestige Cuvees that are all different, while all being of equal, undisputed quality and distinction. Each Cuvee conveys a particular interpretation of nature, offering an inimitable experience the moment it is tasted, overwhelming the senses with exceptional pleasure.


Krug Grande Cuvée is the archetype of Krug’s philosophy of craftsmanship and savoir faire: A blend of around 120 wines from ten or more different vintages, some of which may reach 15 years of age. Blending so many vintages gives Krug Grande Cuvée its unique fullness of flavours and aromas, its incredible generosity and its absolute elegance - something impossible to express with the wines of just a single year. Its exceptional finesse is the result of a stay of at least another six years in the cellars. Over twenty years are needed to craft each bottle of Krug Grande Cuvée: the first prestige cuvee re-created each year, beyond the very notion of vintage.


Krug Rosé is the only prestige cuvee rosé to be blended from a rich palette of wines from three different grape varieties, and from such a wide range of vintages. These are blended with a wonderfully expressive skin-fermented Pinot Noir wine to deliver its unparalleled and characteristic colour and spice. A resting time of at least five years in Krug’s cellars gives Krug Rosé its subtle bubbles and long-lasting elegance. Krug Rosé is everywhere we don’t expect it to be, in terms of texture, colour and taste. A completely reinvented Rosé Universe. Krug Rosé is a remarkable Champagne which encapsulates the same creative spirit of Krug Grande Cuvée, again surpassing the very notion of vintage.


Unique to the House of Krug, every Krug Vintage is crafted to be different, to reveal the expression of a particular year. A year with character, a year with a special story to tell in a way that Krug alone can relate. To narrate this story, Krug has blended very expressive wines from a single year, enhanced by a stay of over ten years in the cellars. Krug Vintage is the story of a year as seen by Krug; there are as many stories as there are Krug Vintages.


Time’s second revelation of Krug Vintage. A very limited number of bottles of each Krug Vintage are kept in ideal conditions at the House of Krug cellars. Tasted and appraised, they are waiting to blossom into a second life, a life that exalts time and reveals a new facet of this Champagne. Krug Vintage thus becomes Krug Collection. Time then takes on a new, hitherto unknown meaning.


Krug Clos du Mesnil, a very rare Champagne, showcases the unique character of a single plot of Chardonnay, harvested in a single year. Our 1.84-hectare vineyard overlooked by the village church has been protected by walls since 1698. The vineyard is located in the heart of Mesnil-sur-Oger, one of the most iconic villages for Chardonnay in the Champagne region. Krug Clos du Mesnil has an expansive generous personality enhanced by the finish which powers through with extreme precision.


Krug Clos d’Ambonnay celebrates with the rarest of Champagnes the unique character of a particular Pinot Noir grape that of a small, walled, 0.68-hectare plot from the heart of Ambonnay, one of the most distinguished villages for this grape variety in Champagne, and one which has played a very special role in the life of the House of Krug. Krug Clos d’Ambonnay reveals a personality with significant presence, great substance and an amazing length and finesse.

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Inside information

Champagne Tastes: Leading the Krug Family Business

An employee of Pandolfini auction house holds Krug champagne during the tasting before the winter auction sessions of Fine and Rare Wines auction.

Although luxury conglomerate LVMH has owned Krug champagne since 1999, Olivier Krug, the sixth generation of the founding family, is still very much in evidence as “Director de la Maison,” or “House Manager.” Most importantly, he is the senior member of the Krug tasting committee, which ensures the champagne is up to the standards laid down in a leather-bound notebook by the founder in 1843. His is the third generation of Krugs working in but not owning the eponymous company, and though he has no direct operational role, he is a very busy man.

“I touch everything connecting Krug with its audiences – from the grape growers to the vendors…but basically, I’m a sales person…. and I’m not ashamed to say it,” he told me.


But not just any sales person – he is part of the patrimony of the Krug brand, a living relic of its storied past, embodying the Krug family values of “generosity, pleasure and sharing.” Despite its 150-Euro/bottle on-average price tag Krug champagne Grand Cuvee is not a millesime – or a fine vintage; instead it is based on a kind of vinicultural meritocracy, blended each year from scratch using the best grapes available from hundreds of individual plots (some no bigger than your backyard garden) that Krug has patronized almost from its beginning in 1843.


The Man from Mayence
The name “Krug” is indeed German; however, founder Johann-Joseph Krug happened to have been born in 1800 in the part of Germany which was then under French administration: Mayence (Mainz), on the western side of the Rhine, under the French flag from 1792, under the post-Revolutionary Directoire and the treaty of Campo-Formio, until Napoleon’s defeat and the dissolution of the Empire in 1814. History buffs will want to know that this portion of Germany was also under French administration after World War I until 1930 and again in 1945 following WWII.

Johann-Joseph left Mainz in 1824 (at which time he dropped the “Johann” from his name) to seek his fortune and reached Paris ten years later, taking on various offices and accounting jobs in the champagne industry. Marketing posts took him around Europe, and by 1840 he started blending grapes. The next year he married the daughter of a French hotelier with an establishment in London’s Leicester Square, moved to Rheims to setup Krug champagnes and had a son, Paul, in 1843. The family business and the Krug dynasty was off and running.

Joseph was a stickler for perfection. He was also a polyglot, speaking French, German, English and some Russian and was keen on international marketing. Both of these things are very much alive today, five generations later.

“It takes 20 years to make a bottle of Krug Grand Cuvee,” says Olivier of the house’s topline champagne, which blends some 120 wines from more than ten different years. “Krug is not a volume producer. ‘Luxury’ is not ‘market share.’ The founder, at the age of 43, had the dream of offering the best of champagne every year. This goes against the grain, as champagne is normally a vintage. Our Grand cuvee is re-blended each year.”


Krug Family Values
“Take care to notice everything, and forget nothing.” These and other values Joseph held dear he indeed scrupulously recorded for posterity in a red leather notebook handed down through the generations. Olivier will only say these words of wisdom offer an “uncompromising view of grapes: never rely on the option of using lesser grapes. A good house should offer two champagnes of the same quality (NB: Krug today offers five different champagnes). There is no “sub-Krug;” only prestige champagne.”

It was this leather-bound axiom, which led Olivier’s grandfather to sell Krug to Remy-Cointreau in 1970. The family retained shares in Remy after the sale (they do not hold shares in LVMH, which bought Krug from Remy Cointreau).

“My grandfather had to make a strategic decision for the future of Krug,” Olivier says. “The short term solution would have been to keep it in the family –with all the weaknesses you can expect from a family – and to produce more by lowering the quality. The only way to keep the quality high was to join with a larger company. I think Krug today is in better hands in the LVMH family today than if it were still in the Krug family.” This despite the fact that LVMH owns several other luxury-level wines, including Moet Hennessey (the “MH” in LVMH, and the luxury conglomerate’s spirits division).


A New Family
The person in charge of Krug for LVMH since 2009 is Margareth Henriquez, (in the organizational chart she is listed as Chairman and CEO) who previously managed LVMH’s Argentine-based Bodega Chandon. Olivier has nothing but good things to say about her marketing expertise. “We needed someone to help tell our story. Krug was known only as a top-rated champagne, but we couldn’t really express our values until we started working with LVMH. We opened our archives to them.”

The results include recorded musical pairings – classical, folk, jazz to accompany various Krug champagnes – and individual ID numbers on each bottle which tell you the story of that particular bottle of champagne: the number of wines and where they come from, available on a free Krug app. “The app is really helping expand the business in America,” he told me. “At the moment, it’s our fastest-growing region.”

Japan is by far Krug’s number one market – a fact in which the 48-year-old Olivier takes personal pride. It was his first assignment when he joined the company as a young man in the early 1990’s. ”As a little boy, I was told nothing about the business,” he remembers. “Nothing. I was never pushed; in fact, it was forbidden to talk about it. So I used to ride my bicycle around the buildings out of curiosity. I went to school and then business school and I was offered a job elsewhere in finance, when my father offered me a job in the family business. He sent me to Japan as a kind of apprentice in the field for a year. At the time Japan wasn’t even ranked in our sales figures. I stayed there 2 ½ years and brought it to the number one position. So I am proud of that.”

The UK, France, Nordic countries, Australia and Hong Kong are also strong markets for Krug, helped along by other marketing strategies incorporating “Krug rooms” in various restaurants and “Krug ambassadors.”

But the biggest selling-point today is Olivier Krug himself –without a living, breathing family member out there talking to the pubic, shaking hands and swing up – even the finest champagne loses some of its bubbles. Olivier is not pressuring his four children (one boy and three girls) to go into the family business, though his son heads a wine club at his school.

And for all of the handshaking and chatting and wine tasting and traveling…is this a real job? “I am paid by Krug,” he assures me. “We employ about 50 people directly. And everywhere I go, Krug sells.”


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9 different wines with 125 vintages

Winemaking since 1843

  • Rémi Krug

    You cannot say the vintage is better than the non-vintage, any more than you can say that a symphony is better than a concerto.


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Wine Moments

Here you can see wine moments from tastingbook users.    or    to see wine moments from your world.

 John Kapon / CEO / Ackerr Merrall & Condit, Pro (United States)  tasted  1 wines  from  Krug . In a tasting of  29 wines 

The last of our Bacchanalian extravaganza found us at Per Se, for lunch. Noon is about the minimum recovery time after an evening full of many (many) wines, and thankfully we had a lot of experience at the table. Everybody was ready to go, although I must confess that first glass of welcome Champagne was not easy going down.

15d 15h ago

 John Kapon / CEO / Ackerr Merrall & Condit, Pro (United States)  tasted  3 wines  from  Krug . In a tasting of  28 wines 

Hey there. It’s been a long time, I shouldn’t have left you…2017 has been a great year for wine auctions, but not for my tasting notes, at least publishing them. I still have a lot of notes, I just haven’t been able to get them out. Need to work on that. With the Fall season arriving and an extremely exciting September already in my air, I finally sat down and started to dig into dozens of pieces of papers of notes, and then, of course, I had to start here.

There was one weekend in 2017 that I could not let pass me and my notes by, and that was our ‘Greatest Wines of the World Weekend,’ held this past May. Collectors came from all over the country, and even outside the country, to New York City for three extraordinary meals at New York’s finest restaurants: 11 Madison, Daniel and Per Se for three days of Bacchanalian bliss.
While this was an amazing evening in every which way (let’s not forget food and company), it was a bit of a warmup for the two sessions that would follow. It was taxi time, and in less than 24 hours we would be at Daniel, doing it all over again.

1m 3d ago

 Edward Cuvée, Pro (Finland)  tasted  4 wines  from  Krug . In a tasting of  9 wines 

Clos du Mesnil 2002 is amazing :D

3m 21d ago

 Edward Cuvée, Pro (Finland)  tasted  2 wines  from  Krug . In a tasting of  14 wines 

nice peeps good wines. really enjoyed DP Rosé and P2 :P 

4m 4h ago

 John Kapon / CEO / Ackerr Merrall & Condit, Pro (United States)  tasted  1 wines  from  Krug . In a tasting of  15 wines 

Roumier is one of this collector’s favorite producers, and the auction will feature over 120 lots of his wines dating back to 1923!!! This magnum was an other-worldly experience. The wine had an incredible nose, Roumier all the way with its roses, spice, beef, cedar, minerals, cocoa powder and incredible spine, tannins and alcohol. Wowowow! Its intense leather flavors were S & M worthy, and there was enough acidity in this magnum for most cases!!! Dalia picked up some exotic ‘watermelon,’ and it was right on the money (as she usually is), although I was quick to point out that it was closer to the rind than the super sweet quality of the fruit. For someone that is not a regular drinker (I am working on that), I must admit she has some of the best innate senses that I have come across. She is the type of woman that wars are started over. Secondary flavors of rose and beef emerged, and its slate and minerality were enough to get Flintstone on the job. Incredible stuff

4m 4d ago

 Philip Tuck / Master of Wine, MW (United Kingdom)  tasted  1 wines  from  Krug . In a tasting of  6 wines 

Louis Roederer Cristal 1996 (Magnum) Absolutely stunning nose of great complexity, enticement and elegance which evolved beautifully in the glass.  Still lean and elegant as you would expect from the vintage. Immensely satisfying with plenty of time to go although it is difficult to imagine how it can continue to improve.  For once a Cristal that exceeds expectations!. Impressive.  The bottles tasted were also excellent.  19.5

4m 9d ago

 Pekka Nuikki / Founder of the Fine Wine Magazines, Pro (Finland)  tasted  1 wines  from  Krug . In a tasting of  23 wines 

Last evening was a real " Voyage autour du monde" along with the top 24 wines that wine countries can offer, and there was only four of us enjoying them...Unfortunately, quite a lot of bottles remained half empty, but not the Petrus 2003, Cheval Blanc 1947, Screaming Eagle 1999, Pingus 1995, Haut-Brion Blanc 1995, Lafleur 1996 etc.

4m 27d ago

 Mark Beaven , Pro (United States)  tasted  2 wines  from  Krug . In a tasting of  17 wines 

Sunday dinner with Krug 1973, Lafite and Latour 1959, La Tache 1969 etc

5m 14d ago

 Michael Chan, Wine Blogger (United States)  tasted  5 wines  from  Krug . In a tasting of  20 wines 

Krug Clos du Mesnil 2003 / Purchased by Krug over the phone in 1971, the Clos du Mesnil is a 4.5 acre walled plot planted only with Chardonnay grapes. This vintage is marked by extreme hot weathers which made different plots of land yield different maturation levels. As a result, the berry picking span over 2 months than the customary 2 weeks. Aged for 9 years before release, this champagne pours a light straw color, almost like that of a Sauvignon Blanc, with thick legs and very fine beads. A somewhat austere wine, this Blanc de Blanc yields notes of toast, white peaches, citrus oils, Comté, mint, chalk, tobacco smoke, slate and cream desserts on the nose. On the palate, the wine first caresses the tongue with robust masculinity, followed by a string of very fine bubbles and a mineral-forward backbone. Surprisingly for a vintage with very ripe berries, the champagne has vibrant acidity while maintaining an unctuous structure. On the palate, the champagne is dominated by notes of chalk, honeysuckle, leather, smoke, charred oak, brioche and smoked fish. With time, there are even notes of citrus oils. The finish is very long and spins with more smokiness. Although the wine is very young, as shown through the astringency towards the end, it surely shows the promise in years to come. 95p

5m 15d ago

 Bartholomew Broadbent / Wine Writer, Wine Importer (United States)  tasted  1 wines  from  Krug . In a tasting of  14 wines 

Our host in Mississippi, Norm Rush, opens a lot of wine from his cellar. It is one of the reasons that 30+ winemakers keep returning every year!

5m 20d ago

 Omar Khan, Wine Writer (United States)  tasted  1 wines  from  Krug . In a tasting of  7 wines 

Lafite Rothschild 1953 / The nose is immediately ravishing, cedar, spice and violets perfume the nostrils. Aromatically you are simply stunned. The velvet texture, the round, sweet, bolt of silk on the palate, the Lafite lead pencil, all seduce you with their encompassing charms. You get lively mineral and spice laced red fruit at the mid palate, some ceps and a gently inviting smokiness. The tannins are gorgeously resolved, there is a sweet seamlessness and harmony to the wine that almost defies parallels. Twice now, the wine has been just disarmingly beautiful, stunning in its layered, complex, nuanced, yet emphatic Lafite elegance, showing the sheer poise that Cabernet Sauvignon can display. The smooth, sweet, nuanced finish is just magnificent. This is a simply extraordinary wine, and along with the ’59, arguably the greatest Lafite of the last century. 99 Points+

6m 8d ago

 Essi Avellan MW / Editor of the Champagne magazine, Pro (Finland)  tasted  2 wines  from  Krug . In a tasting of  26 wines 

KRUG CLOS DU MESNIL 1995 / The toasty nose, with a suggestion of oak, is both subtle and layered. The structure is exceptional; the rich fruitiness of the vintage is combined charmingly with the stylish acidity of the Chardonnay. The concentration is perfect and the length of the taste does not leave any room for improvement. The wines of the 1995 vintage can usually be enjoyed at a young age but the rather unattached aroma of oak should be allowed to integrate into the fruitiness of the wine over time.

6m 19d ago

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BWW-Best Wine of the World -competition 2017

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Musigny Vieilles Vignes 2005, Domaine Comte Georges de Vogüé
Crozes-Hermitage Domaine de Thalabert 2015, Paul Jaboulet & Âiné
McLaren Vale Shiraz The Footbolt 2014, d'Arenberg
Para Port Vintage Tawny 1917, Seppeltsfield
Moya’s Pinot Noir 2014, Storm