Grand Siécle is an enigmatic champagne. Laurent-Perrier’s prestige wine, created by Bernard de Nonancourt, is cloaked in mystery. The origin of the grapes, the mixing ratio of the different varieties, and the age and production volumes of the wines are closely-guarded business secrets. What secrets does the prestige champagne, Grand Siècle, hide, and is the wine whose name honours the great epoch Laurent-Perrier’s best weapon in the face of increasing competition?
It seems that the microclimate in Champagne is bad for men, since many houses have had strong champagne widows, whose husbands have died untimely deaths. One of these houses, whose history perhaps embodies that trend more than any of the others, is Laurent-Perrier. The history of the house has been written by Mathilde Emilie Laurent-Perrier as well as Marie-Louise de Nonancourt. Now two sisters from the owner’s family, Alexandra and Stéphanie de Nonancourt, sit in the management group. It is no coincidence that Bernard de Nonancourt has chosen to produce champagnes with feminine elegance.
I set off from the champagne capital, Reims, towards a little village called Tours-sur-Marne. The cellars of Laurent-Perrier have been located here, at the crossing of the three main winery areas of Champagne, since its foundation in 1812. It is almost as if the village equals Laurent-Perrier, so easily is the impressive main building of the house found. Before I turn in to the yard, I notice a huge pile of soil next to the house. I wonder what they are going to build here.
We start by seeing the production facilities. We walk through the inner court towards a small loading dock. The small, one-truck dock looks like a relic, but our host assures us:
- Believe it or not, all eight million bottles of our yearly sales are sent off to the world from this dock. Our facilities have become hopelessly confined, and that is why we have a big investment project under way, to be finished during the coming year.
We go and see what the huge pile of soil is hiding behind it. Impressively large production facilities that are built mainly underground are under construction. Soon Laurent-Perrier will be able to say goodbye to the confined work premises. The massive investment projects alone reveal the huge success of Laurent-Perrier’s recent history.