Historia
For most, Ceretto is predominantly recognized for its extraordinary red (and white) wines, estate vineyards, exceptional quality, unique and architecturally modern wineries, and design. However, upon closer examination you will discover a whole other world, where our homeland, the Langa hills of the Piedmont, is protagonist with its collection of rare and precious gastronomic gems.
The family DNA is engraved with the constant pursuit of excellence. In fact, over the last 20 years, we have extended our interests beyond the production of fine wines to include other local products and activities such as hazelnuts, authentic traditions of Langa, the production of torrone, or nougat, haute cuisine, the selection of excellent cheeses, and the importation of a carefully selected group of foreign wineries. Our land has undoubtedly given us a hand in this endeavor - in the Langhe daily life is made up of these rare and unique pleasures of the palate. We are aware of this fortune and thus strive to send forth this message throughout the world through our products, sharing and educating in the culture of good living, eating and drinking.
Famed Italian gastronome and intellectual Luigi Veronelli wrote, "The land, the land, the land, the land, always, the land." The Ceretto family has sustained this same philosophy since the sixties when Bruno and Marcello joined their father Riccardo in the family business in Alba.
The two brothers' objective was to select vineyards in the most historically important areas for the production of great wines. This idea, spawned by a visit to Burgundy, would prove the wisdom of the Ceretto family, placing their bottles among the greats of enology and elevating Barolo and Barbaresco among the most appreciated and prestigious wines in the world. The idea was revolutionary at the time for a territory in which the concept of "cru" was completely unknown, but most of all, it was a genial intuition. The most difficult challenge the brothers faced was the encounter with their father who, as was typical at the time, purchased grapes for the wines he vinified. "You are undertaking a difficult course, the land has never made anybody rich," he warned, but Bruno and Marcello did not doubt the potential of the land and stubbornly replied, "We believe in the land 100%. Of course, the cellar counts some as well, but great wines are made from great grapes."
And so, they began dreaming of labels bearing the name of the vineyard and also its image: "so whoever drinks that wine can see the vineyard from which it has originated. The vineyard is history, the names of the hills remain, unchanged over time, enhancing the quality and credibility of the wines produced here. You can search for, visit and physically touch a vineyard… always."