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News

 CHAMPAGNE LANSON SECURES FIVE MORE YEARSAS ‘OFFICIAL CHAMPAGNE PARTNER’ TO 

THE CHAMPIONSHIPS, WIMBLEDON

A whopping 25,000 bottles of Lanson were cracked open at Wimbledon during the two-week tennis tournament, which came to a dramatic close last Sunday.

With the tournament wrapped up for another year, the All England Lawn Tennis and Croquet Club (AELTC) announced yesterday that Lanson will retain its status as the official Champagne partner of the Championships until 2023.

Lanson created a bespoke label to commemorate 150 years of the All England Lawn Tennis & Croquet Club

“As a brand that embodies excellence, innovation and celebrates achievements, we are proud of our relationships and our selective annual sponsorship programme – but above all, we are most proud of our association with The Championships, Wimbledon,” said Paul Beavis, managing director of Lanson UK.

“We are delighted that our partnership with The Championships, Wimbledon will continue to develop for a further five years.

“The club’s ethos mirrors our own and five more years is proof positive that this is a relationship built on trust and respect.

“We have exciting plans afoot and we know that our unique bond will allow us to grow together domestically and internationally,” he added.

To commemorate the 150th birthday celebrations of the All England Lawn Tennis & Croquet Club, Lanson created an exclusive design of its Green Label Brut Organic Cuvée, which was served throughout the tournament.

The organic Champagne will continue to be served at all official 150th AELTC events throughout 2018 and will only be available to members of the club.

Lanson has been associated with Wimbledon since 1977 and in 2001 was selected as the official Champagne of the Championships.

This year Novak Djokovic beat Kevin Anderson to win his fourth Wimbledon title, while German Angelique Kerber triumphed over seven-time champion Serena Williams in the women’s final to win her first title.

 

Lanson has officially launched its first single-vineyard Champagne, Clos Lanson 2006. Clos Lanson retails for £160, making it the most expensive Champagne from the house

The new expression, which was initially planned for release at Vinexpo Bordeaux last year, has been unveiled today following eight years ageing on its lees and more than a year resting in Lanson’s cellars post disgorgement.

Speaking to the drinks business in January, Lanson cellar master Hervé Dantan said that he wanted to wait until the wine was in an optimum state before showing it to the trade and press.“We disgorged Clos Lanson in December 2014 and we thought we would launch it at Vinexpo in 2015, but we decided not to, because we thought that the wine needed to age for a longer period [post disgorgement]; we wanted it to be perfect,” he said.

The wine is a blanc de blancs made from 100% Chardonnay grapes from a one-hectare walled vineyard within the city of Reims alongside Lanson’s winery and headquarters on the Rue de Courlancy.

Hailing from the 2006 harvest, it is the first single vineyard Champagne from the house, and an addition to the range instigated by Philippe Baijot, current CEO and director of Lanson-BCC, after the acquisition of Lanson International by Boizel Chanoine Champagne Group in 2006.

Lanson has made a wine from the small plot every year since the inaugural 2006 vintage, which has produced 7,870 bottles, each of which are numbered, and carry a RRP of £160 (for a 75cl bottle).

Clos Lanson comes with a dosage of 3 grams per litre, making it a Brut Nature, and the new Champagne uses wine fermented in oak casks, a technique now being applied to the brand’s Black Label Brut NV too.

With a suggested retail price of £160, Clos Lanson is the most expensive Champagne in Lanson’s range, almost double the price of its prestige expression called Noble Cuvée, which sells for around £90.

Lanson is currently selling its Noble Cuvée 2000, and will release an expression from the celebrated 2002 vintage in the second half of this year, making Lanson’s release of a prestige cuvée from the 2002 harvest even later than Krug, which unveiled its 2002 in February.

by Patrick Schmitt

 

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History

Champagne Lanson is one of the oldest existing Champagne Houses, making some of the world’s finest champagnes since 1760. Over the years, the winemakers behind this famous label have carefully perfected their art, passing down the secrets of their craft from one generation to the next. Champagne Lanson’s chef du cave, Jean Paul Gandon, has been chief winemaker for over 40 years, blending every single one of the champagnes bearing the Lanson name.

1760: François DELAMOTTE created his own Champagne House, which is one of oldest Houses of Champagne.

1798: Nicolas-Louis Delamotte, a Knight of the Order of Malta, took over from his father and adopted the Maltese Cross as a trademark of the brand.

1837: Jean-Baptiste LANSON, partner and great friend of the DELAMOTTE family since 1828, was asked to manage the estate

of Nicolas-Louis Delamotte on his death. The House then took the name “Lanson, Père et Fils”.

1882: Victor-Marie Lanson signed an initial exclusive agency agreement with the Percy Fox company in London This agreement was to last a full century!

1900: Queen Victoria awarded Lanson the famous Royal Warrant as an official supplier to the Court of England, a distinction which Lanson has retained ever since.

1937: Victor Lanson decided to focus on the sales of "Non-Vintage" Brut Champagnes, which he baptised "Black Label".

1972: Jean-Paul Gandon joined Lanson. With over 25 years’ experience as Wine-Maker, he is the memory and guarantor of the Lanson Style.

2010: To mark its 250th Anniversary, the House of Lanson has launched an emblematic blend to « magnify » the unique Lanson Style, a special cuvee known as Lanson Extra Age (X.A.).

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Winemaking

WHAT MAKES CHAMPAGNE LANSON DIFFERENT?

For centuries, the wines have been created using traditional techniques with the chef du cave ensuring the wines don’t undergo so-called non-malolactic fermentation.

WHAT DOES THAT MEAN?

The difference is all in the taste. The malolactic fermentation converts crisper malic acids to softer lactic acids. By choosing not to let our champagnes undergo malolactic fermentation the freshness is retained, the purity of fruit is preserved and the wines can age for longer.

IT’S ALL ABOUT THE TASTE

Champagne Lanson has a definitive style that runs through all of our champagnes. With mouth-watering freshness and exceptional purity of fruit, it’s renowned for its distinctly crisp, effortlessly elegant style.

THE PERFECT SERVE

Champagne Lanson’s signature freshness makes it the perfect aperitif, both refreshing the taste buds and stimulating the appetite. Simply serve chilled on it’s own or with your favourite canapés.

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Inside information

There is so much choice when it comes to choosing the right champagne, it can be an intimidating experience! We happen to think it’s all a matter of taste. The trick is finding a style that suits you. Champagne Lanson is the only major Champagne House that chooses not to allow the wines to undergo so-called malolactic fermentation. Rather, the wines are aged for a minimum of three years and instead flavours evolve in their own time. They are stamped with a distinct Champagne Lanson style: mouthwateringly crisp, fresh and full of pure fruit flavour.

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20 different wines with 98 vintages

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