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Viinin Kuvailu
The Story
At Reyneke we strive for quality with integrity. Environmentally, this is covered by our adherence to organics and biodynamics. Culturally we do this through our Cornerstone project.
Our workers are seen as the foundation of our house and the cornerstone of our business. After all, one cannot make great wine without good grapes and there’s no way of growing good grapes without having everyone on board.
The Indian philosopher Amartya Sen said that true empowerment is about the capability to choose for oneself. It’s something we wholeheartedly believe.
So we asked our workers what they’d choose for their life. The reply was home ownership and education for their children.
In the South African context, where houses and work are limited, much of the population is legally free but structurally enslaved. To stay on a farm one has to work on a farm and after many generations of labouring the vineyards and fields, it’s natural for parents to want their children to have a choice.
So, to give credit where it’s overdue, Cornerstone profits go to projects benefitting our workers and their families. To date, four worker families have been rewarded with their own homes, and currently we’re funding tertiary education for our first ‘farm child’.
It’s a small start but it will take us all down the path to the way things should be.