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  • Decanting time

    15 min
  • When to drink

  • Food Pairing

    Enjoy without food

“I got my first taste of the 1928 at my grandfather’s house, where each of the five grandchildren took turns visiting for lunch every week, each on our own day. My day was Thursday. Because the middle of the week was free at that time in France, I got to stay at my grandparents’ house after lunch and listen to stories about their lives, our family, the town and the wars - this was something about which they had a lot to say!


At lunch I always got a small drop of Krug in a tiny children’s champagne flute as well as Bordeaux – this is how I found most of the Bordeaux I adore. The Krug was, naturally, a Grand Cuvée, but once or twice a year we got to enjoy the famous Krug 1928 – I can still remember the rich, tender, enchanting magic in those few drops of divine nectar from my childhood.


Later, when I started working for Krug in 1965, I was allowed to join my father and Henri on those special occasions, when a bottle was opened and shared with guests. This might have happened once a year, so these occasions were not to be missed - or forgotten. On one such occasion, we were tasting two bottles of Krug 1928 with Serena Sutcliffe and David Peppercorn; one of the bottles was from my grandfather’s stores and it was corked before the war in 1939. The other bottle’s second corking was done at the end of the 1940s. The tasting was completely blind – we didn’t even say what Krug we were drinking. Naturally Serena and David recognised these as being the same wines, and found a bit more vivaciousness and passion in, as it turned out, the wine whose bottle had been corked before the war; yet another demonstration of our long-standing "apathy" regarding the importance of a second corking. 

Rémi Krug 

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The Story

Unique to the House of Krug, every Krug Vintage is crafted to be different, to reveal the expression of a particular year. A year with character, a year with a special story to tell in a way that Krug alone can relate. To narrate this story, Krug has blended very expressive wines from a single year, enhanced by a stay of over ten years in the cellars. Krug Vintage is the story of a year as seen by Krug; there are as many stories as there are Krug Vintages.

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Vintage 1928

KRUG 1928 / What is the best champagne of all time? In my opinion, this is a question for which there is no one answer. And yet so many wine magazine articles written by so many wine experts still try to find the ultimate answer year after year.
It’s a question that seems to have a different “right” answer every time, depending on who is doing the questioning and when.
This is a question whose reasonableness—or even necessity—might have numerous points of view. It is also a question for which, I believe, no one else but the person asking it could possibly provide the right answer. The answer you invariably find is entirely subjective – all others are virtually meaningless.
In my own case, I found that ultimate answer in a cosy showroom at the Krug champagne
house, where I was privileged to join Rémi Krug for a taste of one of the world’s most rarest and most famous champagnes - the Krug 1928. The champagne was perfection itself, quite likely the finest champagne I have ever tasted. But is it the best champagne of all time? For me it most certainly is!
The tasting alone put the Krug 1928 at the top of my personal list, and when this experience was further expanded and deepened by
the many chapters of the Krug 1928’s history, told to me by Rémi as we savoured this ambrosia, there was no room for any doubt.

Surplus Krug

“In those days Krug’s primary market was England—especially for Krug Vintage—and England’s top wine merchants usually ordered and paid for an allocated amount of Krug Vintage at an early stage;–that is to say, right after bottling and long before delivery. This is largely the same practice used today with en primeur purchases in Bordeaux. Indeed, English merchants purchased the 1928 vintage at a very bad time, just when the economic crash of 1929 affected livelihoods and there was even the threat of war looming on the horizon. The high expectations that experts had for this rare vintage, the Krug reputation, the lack of good vintages from the beginning of the 1920s and the limited availability of the Krug 1928 made it a major commercial success. Rémi Krug told me.


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Average Bottle Price

19 433€

This data comes from the FINE Auction Index, a composite of average prices for wines sold at commercial auctions in 20 countries. The average prices from each year have been collected since 1990. This chart plots the index value of the average price of the wines.



Reims, Champagne

Vintage Quality


Value For Money


Investment potential


Fake factory

Be Cautious

Glass time

45 minutes

Drinking temperature


Other wines from this producer

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Private Cuvée

Inside Information

Krug, 1928 – £14,800 / The coveted title of most expensive Champagne is constantly on the move, claimed by just two other vintages during the last decade. The Krug 1928 set a new record in 2009 at Acker Merrall & Condit’s first ever Hong Kong sale. Talk about opening with a bang!

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