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    93 Tb
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News

Perrier-Jouët is opening its door to the public a very first time by offering a virtual tour of its cellars

Panoramas, zooms, enriched content: through a particularly rich intuitive, entertaining and interactive journey, Internet, tablet and smartphone users will finally be able to explore a House founded more than two centuries ago.

In the secret cellars of Perrier-Jouët in Épernay, the visitor follows the main stages of how champagne is made, from tending the vines to maturing in the cellars, not withstanding the art of blending. This interactive tour will also take the visitor to the "Eden", the cellar reserved for the oldest vintages, the area dedicated to the Cuvée By & For, the vault created in 2011 for the bicentenary of the House, as well as "Lost Time", an installation as poetic as it is dramatic by studio Glithero. Accessible starting in October 2015, this exploration will continue in 2016 with the virtual tour of the Maison Belle Époque, revealing the extraordinary collection of art nouveau furniture and objects it contains.

Warren and Nick, the London-based photographers who created Perrier-Jouët's alluring journey into Enchanted Nature, are regarded as two of the industry’s leading artists within image making and film. Their distinctive approach and unique process with light and form creates masterpieces that often look more painterly than photographic.

Join us as Warren du Preez and Nick Thornton Jones guide you on a journey through their vision of Perrier-Jouët’s artistic heritage and distinctive wine style.

THE INSPIRATION

“Everyday life — the essence of enchantment — is suspended in the realms of our subconscious
and our imagination, which is projected into our own interpretation of nature and the art within life.”

 

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History

Belle Epoque Fleur de Champagne joined the elite trio of Prestige Cuvées Dom Pérignon, Crystal and Comte de Champagne as late as 1964, although the Fleur de Champagne love story began nearly 200 years ago with a man named Perrier and a woman named Jouët. It continues today in a flowered bottle named Fleur.

He was a handsome young Frenchman, passionate about champagne. She was Dutch, a charming hostess and a savvy businesswoman in her own right. In 1811, 25-year-old Pierre-Nicolas Marie Perrier and his wife, 19-year-old Rose-Adélaïde Jouët, founded Champagne Perrier-Jouët in Épernay, France. The popularity of Champagne Perrier Jouët soon spread beyond France and the first shipment went to Great Britain in 1815 and by 1837 straw-filled baskets carrying 2.000 bottles of Champagne Perrier-Jouët arrived in New York. Perrier-Jouët was a favorite of the court of Queen Victoria and the favorite champagne of Edward VII.

In 1902, the Fleur de Champagne story began with four magnums, which were created by master glassmaker Émile Gallé and decorated with an arabesque of anemones. Then owner Henri Gallice commissioned Gallé, a founder of the Art Nouveau movement, to create the bottles in honor of the Belle Epoque, or the "beautiful era" of art, literature and music. Because the bottles were handmade and very expensive to produce, production of any significance at the time was out of the question. Coupled with the fact the champagne market entered a crisis period, the bottles were stored for a more prosperous time.Nearly sixty years later in 1964, the four magnums were discovered by marketing director Pierre Ernst and cellar master André Baveret who were eager to relaunch the Fleur Champagne. The bottle was so strikingly beautiful, that they decided to fill it with a prestige Champagne. Saved for the bottling were the best grands crus, composed of a predominance of Chardonnay grapes from the Côte des Blancs district.

However, the greatest challenge was to find a glass worker who could replicate the bottle, since Émile Gallé's workshop and enameling techniques had long ago disappeared. Ernst discovered a family firm - founded by Jean Bigou and located in Argenteuil - who could apply the flower motifs by relief enameling with sufficient authenticity. The first bottle of the celebrated 1964 Fleur de Champagne was uncorked in 1969 at Maxim's in Paris to celebrate the seventieth birthday of Duke Ellington, where he played with a magnum of Cuvée Belle Époque an top of the piano. Since then this precious cuvée was also sold commercially, but at first only at Maxim ́s and at the prestigious Parisian food store Fauchon. The production started in 1965 from just 5.000 bottles of 1964 vintage, and no one in those days would have estimated that within twenty years about 600.000 would be produced in a good year.

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Vineyards

65 hectares, ranked at 99.2% on the scale of grands crus, and 5 of the most important wines, without which this exceptional champagne could not exist.

The Perrier-Jouët family has owned vines in Champagne since the early 18th century. Down the decades, this heritage was enriched with discernment and precision, based on the style the family wished to adopt for its wines. The excellence of the raw materials has always been a major preoccupation, and particular attention is given to the noble chardonnays, which lend such particular character to the House wines.

In the first half of the 20th century, Perrier-Jouët acquired two legendary terroirs, the Bourons Leroy and Bourons du Midi. The Perrier-Jouët vineyards border on perfection – as testified by the evaluation criteria of the Champagne AOC. Each cuvée comprises the 5 principal wines of "Champagne's magic triangle" which form the backbone of the House's vineyards and give its compositions length and balance.

Cramant and Avize (Côte des Blancs), Mailly (Montagne de Reims), Aÿ and Dizy (Vallée de la Marne). 
Perrier-Jouët owns the best plots in the entirety of the Côte des Blancs (Cramant and Avize grands crus). Ideally situated, planted mid-slope and exposed to the South-Southeast, favouring the excellent maturity of the chardonnay, the House's variety of choice, they give the wine its generous white floral aromas. 

The pinots noirs on the Mailly grand cru, fresher and more delicate than those of the south mountain and the pinots noirs of Aÿ in the Vallée de la Marne add extra elegance with their fresh fruity pinots meuniers notes. They provide a fine structure for the chardonnays of the Côte des Blancs, while never dominating. Meanwhile, the generous and fruity of the Dizy premier cru add charm, roundness and generosity to the cuvées.

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Winemaking

Maison Perrier-Jouët's 8th cellar master is Séverine Frerson, who has been working alongside with Hervé Deschamps, the Maison’s Cellar Master, who is preparing for his succession after 35 years at the Maison.

Hervé Deschamps arrived at Maison Perrier-Jouët in 1983. A decade later, he became the seventh Cellar Master since the Maison was founded over 200 years ago. As a guardian of Perrier-Jouët’s style, he has maintained the floral and intricate character of the Maison’s cuvées: the non-vintage Classics range, as well as the Belle Epoque vintage collection. For over twenty years, he has shared his passion for champagne all over the world; his influence spreads from the Maison to French culture itself, a contribution which was officially recognised in 2016 when he was named a Chevalier de l’Ordre des Arts et des Lettres.

Hervé Deschamps is now passing on the values of Maison Perrier-Jouët to Séverine Frerson. Over the coming years, they will work closely together to preserve the elegance and quality of the Maison’s champagnes.

Séverine Frerson has been the Cellar Master of Piper-Heidsieck, the Maison she has been with for the past sixteen years. She is one of only a handful of women to hold such a position in Champagne and will now become the first female Cellar Master in the history of Maison Perrier-Jouët.

Originally from Reims, Séverine Frerson studied oenology and has always been guided by her passion for wine. Throughout her extensive career, Séverine Frerson has acquired a remarkable technical expertise, complemented by both an exceptional intuition and memory that allow her to know each wine in all of its complexity.

 

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12 different wines with 112 vintages

Highlights

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Wine Moments

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 Perrier-Jouët  has updated producer and wine information

1m 19d ago

 Juha Lihtonen / The Best Scandinavian Sommelier 2003, Pro (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  30 wines 

100 Best Champagnes 2022 tasting – day 1 behind. Very solid line-up with a handful of super gems! Cuvée R. Lalou 2006 (96p) is still hard to beat although Comtes de Champagne 2011 (95p) did well despite the challenging vintage. Armand de Brignac Brut Rosé (93p) was the best rosé ACE I recall having. For roses, Charles Heidsieck Rosé Réserve NV (94p) is superb find for the value!

1m 19d ago

 Essi Avellan MW , Wine Writer (Finland)  tasted  2 wines  from  Perrier-Jouët . In a tasting of  56 wines 

The Champagne Magazine's "The 100-Best Champagnes 2022" tasting - Day 2.

1m 20d ago

 Richard Juhlin , Wine Writer (Sweden)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  20 wines 

Salon Oenothèque 1961 / 99 points / If I was close to crying in disappointment over the 66' on the Tidelius tasting, the tears really came in the next flight when this bottle disgorged at the same time and with exactly the same low dosage was so lovely that the emotions overflowed. In fact, this wonderfully youthful champagne is the bottle that most reminded me of the world's best wine 1928 Pol Roger Grauves. Here was the same unlikely contrast between youthfulness and nicely mature notes. The scent is so unreal with its euphoric pheromone-like perfume uplifted by linden, geranium, lily of the valley, acacia, ginger, fresh tarragon, mint, lime peel and Sorrento lemon. Glass-clear brilliance and laser-sharp sharpness and precision. Caressing with faint undertones of vanilla, brioche and roasting. Pure flint mineral finesse and swirling little pearl necklace bubbles that dance ballet in the palate. What is missing in relation to 28' Grauves is a well thickened oiliness that may come in twenty years or so. Imagine that a 51-year-old can personify snowmelt, spring winter and the rebirth of life.

8m 4d ago

 Juha Lihtonen / The Best Scandinavian Sommelier 2003, Pro (Finland)  tasted  2 wines  from  Perrier-Jouët . In a tasting of  198 wines 

Wow, the 100 Best Champagnes ranking for 2021 is launched. It was such a pleasure to be part of the tasting panel and experience the great overall quality of all the champagnes. Such a superb line-up from prestige champagnes to non-vintages from Grands Maisons to growers and coops. Where there any surprises? Hell yes, check out the rankings and you'll see!

9m 28d ago

 Juha Lihtonen / The Best Scandinavian Sommelier 2003, Pro (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  47 wines 

100 Best Champagne semifinals continue.... Some great surprises, such as Alfred Gratien Brut Millésime 2007!

11m 30d ago

 Essi Avellan MW , Wine Writer (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  50 wines 

Champagne Magazine's 100 Best Champagnes 2021 -tasting day II.

1y 14d ago

 Pekka Nuikki / Founder of the Fine Wine Magazines, Pro (Finland)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  23 wines 

Yesterday a fine tasting with friends including wines from 1908-2019. Best ones were Harlan 2011, Cristal 1962, Cheval Blanc 1947, Monfortino 2009 etc.

1y 3m ago

 Maurizio Zanella, Pro (Italy)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  11 wines 

Cristal 1971 / Moderately pale golden yellow colour. Persistent, intense and elegant nose with great depth by autolysis characters, brioche and hints of dried apricots. Very crisp palate with vivid mousse and persistent lemony flavours with dried fruits. Wonderful yeasty character adding extra structure. Long lingering mineral finish. Beautiful balance and harmony. Just pure enjoyment! 98p

1y 7m ago

 Pekka Nuikki / Founder of the Fine Wine Magazines, Pro (Finland)  tasted  4 wines  from  Perrier-Jouët . In a tasting of  72 wines 

Champagne Magazines 100 Best Champagnes 2020 -tasting day III.

1y 8m ago

 Dirk Niepoort / Niepoort, Wine Maker (Portugal)  tasted  1 wines  from  Perrier-Jouët . In a tasting of  21 wines 

Champagne Magazines The 100 Best Champagne 2020 -tasting!

2y 1m ago

 Richard Juhlin , Wine Writer (Sweden)  tasted  2 wines  from  Perrier-Jouët . In a tasting of  26 wines 

Moet & Chandon vintage 2012 / A stylish and very promising vintage where elegance and finesse are stronger keywords than power and concentration. Chardonnay dominates the overall impression at the launch as the Pinot grapes work more as a structural moderator in the first years. Delicate polished buttery and spring floral notes dance beautifully over the tongue in a lovely youthful harmony.

2y 2m ago

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