x

CHÂTEAU MARGAUX ANNOUNCES NEW BRANDING

Bordeaux first growth Château Margaux has announced it is making a number of changes to its branding and packaging from the 2016 vintage onwards.

The estate rolled out a new darker bottle with its 2015 vintage (which also bore a one-off screen-printed label) and this will now be used with all subsequent releases.

The labels for the grand vin, second label and white wine will all have a new typeface, apparently inspired by that used by the estate in 1865.

New, matt capsules have also been designed and the colours used for the print are changing too: a light red for Pavillon Rouge and a fine, china blue for Pavillon Blanc, while the grand vin’s type colour is toned down a little.

Finally, the material used for the wooden cases is changing to radiate pine and the top of the six-bottle cases will be stamped with the château logo.

The new packaging will be applied to all vintages from now on, starting with the 2016 reds and 2017 white.

Archive

May 2020

March 2020

January 2020

December 2019

November 2019

October 2019

September 2019

August 2019

July 2019

May 2019

April 2019

February 2019

January 2019

December 2018

November 2018

October 2018

September 2018

August 2018

July 2018

June 2018

April 2018

March 2018

February 2018

December 2017

November 2017

October 2017

September 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

Register to Tastingbook
Register now, it's fast, easy and totally free. No commitments, only enjoyments.
X
You need to login or register to view the info.
'
X
You need to login or register to access this functionality.
X
To write comments you need to login or register.