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Hong Kong: A mature market that loves high-quality Bourgogne wines

Hong Kong is the 4th biggest market in terms of value for Bourgogne wine exports. It is gradually opening up to some of the region’s lesser-known appellations.

Revenue from Bourgogne wines was up 24% in the first 11 months of 2018 to 55.5 million euros - a new record, following on from strong growth in 2017. This sets a new record in terms of value, after the two years of 2016 and 2017, which already saw strong growth.

Over the same period, the volume of Bourgogne white wines exported to Hong Kong continued to grow, reaching the equivalent of 490,500 75cl bottles. Revenue was up a healthy 43.5% to 13.46 million euros. This is quite unusual in Asia, where markets are traditionally oriented towards red wines.

Bourgogne Régionale red wines dominated the market, with 39% of total exports (down 6.3% on the first 11 months of 2017).
Village and Village Premier Cru appellations of the Côte de Beaune and Côte de Nuits came second, with 31% of the volume exported and 29% of all revenue (up 25.6% on the first 11 months of 2017).

In specialist wine stores, Bourgogne wines remain well represented.
Bourgogne wines did well in this sector, in second place in terms of the number of references per point of sale among the worldwide offer of wines. They were available in 91% of the stores surveyed, accounting for 17.8% of the offer.

 

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