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PRIOR TO 1978, ‘GRANDE CUVÉE’ WAS CALLED ‘PRIVATE CUVÉE.’
The new name aligned with the original Krug Champagne, then called Champagne No.1 Krug Grande Cuvée. Krug also adjusted the bottle shape of its wines in 1978, swapping standard Champagne bottles for the iconic narrow-necked bottles it still uses today.
The vast majority of prestige cuvées from houses are vintage Champagnes, which are generally thought to be more prestigious than non-vintage Champagne. However, the “Grande Cuvée” is composed of more than 120 different base wines from 10 different vintages in an attempt to showcase Krug’s reserve wines through a multi-vintage blend.