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Bin 389 is often referred to as ‘Poor Man’s Grange’ or ‘Baby Grange’, in part because components of the wine are matured in the same barrels that held the previous vintage of Grange. First made in 1960, by the legendary Max Schubert, this was the wine that helped to build Penfolds solid reputation with red wine drinkers.
Combining the structure of Cabernet with the richness of Shiraz, Bin 389 also exemplifies Penfolds skill in judiciously balancing fruit and oak.
Bin 389 is one of Australia’s great cellaring red wines. First produced in 1960, its history is connected with the development of Grange and Max Schubert’s ambition of creating a ‘dynasty of wines which all bear an unmistakable resemblance to each other’.
Named after its original binning compartment at Magill cellars, Bin 389 is the most popular wine in the Australian secondary wine market because of its heritage, consistency and reputation.
Australia Vintage Report: Below average rainfall through the growing season and storms and hail in October 1997 led to some yield losses. Parts of Eden Valley were also hit by Spring frosts which affected yields. This was followed by a warm dry summer, “an unhurried vintage” which produced reds of generally good quality but “forward, plain” whites.
In 1988 there were 5,468 hectares of vineyards in Barossa and 43,371 tonnes of wine grapes were crushed in that vintage.
Grape supply turned around dramatically with demand now exceeding supply, forcing grape prices up by an average of 20%. Chardonnay was in strong demand but Riesling demand dropped away.
The wine industry introduced the “Enjoy wine in moderation campaign” to head off health lobby criticisms.
Grant and Helen Burge started their own winery, Grant Burge Wines, in the old Moorooroo Cellars on the banks of Jacob’s Creek. Grant followed a five generation tradition started by English pioneer John Burge in 1855 of grapegrowing and winemaking. He also made the first vintage of Meshach Shiraz in 1988, a full bodied red wine sourced from old vine fruit, which was to become his company’s flagship and a multi-award winner.
In the same year, experienced wine marketer Bob McLean, whose career included brand development at Orlando and Petaluma, joined forces with fifth generation vigneron Karl Lindner and winemaker Stuart Blackwell to revitalise 44-year-old St Hallett Wines at Krondorf. St Hallett Old Block Shiraz was repositioned as a classic Barossa red wine.
Brian Walsh was appointed Chief Winemaker at Yalumba.
Senior management undertook a buy-out of Orlando Wines from Reckitt and Coleman.
Australia’s most successful membership based mail order wine club Cellarmaster Wines Pty Ltd established a winemaking and distribution base at Dorrien and opened Dorrien Estate winery (although there was no cellar door outlet).