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News

Xu Bing illustrates the label of Château Mouton Rothschild 2018

Each year since 1945, a famous artist has created an original artwork for the label of Château Mouton Rothschild, with complete freedom as to the design.

The owners of Château Mouton Rothschild, Philippe Sereys de RothschildCamille Sereys de Rothschild and Julien de Beaumarchais de Rothschild, commissioned the label for the 2018 vintage from the Chinese artist and writer Xu Bing (b. 1955).

The artwork for the 2018 label reflects the artist’s work on the illusory splendour of appearances as manifested by his Square Word Calligraphy, which resembles traditional Chinese characters but is actually composed of the letters of the Latin alphabet. Xu Bing expresses his linguistic creativity in the invention of a unique script in which the words are absorbed into the codes of traditional Chinese ideography.

In this coalescence of cultures, the label for the 2018 vintage features the two words “Mouton Rothschild”.

The 2018 vintage, of exceptional quality, is already set to be one of Château Mouton Rothschild’s finest successes. The wine reveals an intense colour, an excellent tannic structure, remarkable heft and a creamy texture, as well as a rare concentration of aromas and flavours.

The label for such an exceptional vintage required an artist equal to the challenge, whose style would be as unique and distinctive as that of Château Mouton Rothschild and whose artworks would stand the test of time in the same way as a fine wine.

When I discovered Xu Bing, I was captivated by him as an inventor of signs endowed with incredible poetic power. And then I said to myself that our labels were also signs, each work of art referring to a year: the 1973 vintage can also be called the ‘Picasso Mouton’, just as the 2018 vintage will be called the ‘Xu Bing Mouton’,” said Julien de Beaumarchais de Rothschild.

Considered to be one of the most important contemporary Chinese artists, Xu Bing majored in print making at the Central Academy of Fine Arts in Beijing and started practising calligraphy from an early age. His works have been exhibited at the British Museum, London, the Arthur M. Sackler Gallery, Washington, D.C., and the Museum of Modern Art and the Metropolitan Museum of Art, New York, amongst other renowned institutions. Some of his most celebrated works include monumental sculptures and installations such as Book from the SkyPhoenix and Background Stories.

I have long been aware of the close connection between Château Mouton Rothschild and art. In 2013, I had the good fortune to be invited to Mouton Rothschild by Baroness Philippine de Rothschild. I was impressed by her energy, her warm personality and her knowledge of the arts. She said that one day I should create a label for Mouton Rothschild. So when Julien de Beaumarchais de Rothschild contacted me to illustrate the label for the vintage 2018, I took it as both an honour and an opportunity to pay tribute,” said Xu Bing.

William Kentridge illustrates the label of Château Mouton Rothschild 2016

Every year since 1945, a great artist has illustrated the label of Château Mouton Rothschild. Thus, the most famous names in contemporary art are brought together in a collection to which a new work is added each year.

The owners of Mouton, Philippe Sereys de Rothschild, Camille Sereys de Rothschildand Julien de Beaumarchais de Rothschild, gave the commission for the 2016 vintageto the painter, sculptor, video artist and stage director William Kentridge. Born at Johannesburg in South Africa in 1955, William Kentridge is the first internationally renowned artist from the African continent to illustrate a Mouton label. Exhibiting in the world’s leading galleries and the winner of prestigious prizes, he asserts a “political art” that is nevertheless open to both humour and poetry.

In his work for Mouton, The Triumphs of Bacchus, the silhouettes he assembles in a joyful procession are inspired by Bacchic characters from the paintings of great masters from Titian to Matisse, underlining the truth that a great wine, although first and foremost a pleasure, is also inseparable from a cultural tradition which demands respect and moderation – not least Château Mouton Rothschild 2016!

 

 

Château Mouton Rothschild’s, first-ever wine auction in Asia achieves HK$32 million / US$4.1 million at Sotheby’s Hong Kong on January 30th. More than double pre-sale estimate – 100% sold – 93% of lots sold above high estimate

 

Jamie Ritchie selling the evening's top lot which sets world record for a Mouton vertical

 

Top lot 
A rare 66-Bottle vertical (1945 – 2012) sold online for HK$2.94 million / US$376,900 close to three times low estimate.

Château Mouton Rothschild’s first-ever wine auction in Asia – Château Mouton Rothschild : concluded this evening at Sotheby’s Hong Kong Gallery. Following rounds of intense bidding in the room, on the phone and online, the sale achieved a 100% sell-through rate, with 93% of the lots sold above their high estimates, realising a remarkable total of HK$32 million / US$4.1 million (Est. HK$13 – 20 million / US$1.6 – 2.5 million*), more than doubling the pre-sale estimate.

Leading the sale is a rare 66-bottle vertical spanning 68 vintages from 1945 to 2012 (excluding the 1958 and 1963) which sold for HK$2.94 million / US$376,900. The vintage of 2000 performed extremely well: A nebuchadnezzar (15-litre bottle) of this remarkable vintage was sold for close to HK$1 million, more than double its low estimate, while another lot that celebrates the New Millennium with 6 bottles, 6 magnums, a jeroboam, an imperial and a nebuchadnezzar also achieved an impressive price of HK$1.72 million / US$219,900, more than double its low estimate.

This is the first time the Bordeaux First Growth presented an wine auction in Asia, which serves as a tribute to the enthusiasm of Mouton lovers in the region. The Château considers this a perfect timing, for the sale took place right before the start of the New Lunar Year of the Ram – the emblem of the Château. The burgeoning demand of increasingly sophisticated connoisseurs in the region, whose number has been rapidly growing in Asia in recent years, is another reason.

The auction is also significant as a commemoration of the life of the late Baroness Philippine de Rothschild (1933 – 2014), who had devoted much of her time, her energy and her life to the glory of Château Mouton Rothschild. A large part of the sale proceeds will benefit The Baroness Philippine de Rothschild Foundation for the Arts – a non-profit operation recently set up by the Baroness’ three children – Camille Sereys de Rothschild, Philippe Sereys de Rothschild and Julien de Beaumarchais de Rothschild – in memory of their mother. The Foundation will encourage and defend the creative impulse, in theatre, film and other performing arts, which were the Baroness’ professional and personal commitments for many years.

Commenting on Mouton Rothschild’s first-ever wine sale in Asia, Philippe Sereys de Rothschild, Chairman of the Supervisory Board, present in Hong Kong with his sister and his brother, as well as Jean-Pierre de Beaumarchais, Baroness Philippine de Rothschild’s husband, stated: “We were especially thrilled with the result of this sale that exceeded our expectations. It is clearly the wine professionals’ and collectors’ recognition of our mother’s lifelong involvement in ensuring the quality and enhancing the reputation of Château Mouton Rothschild throughout the world. Thus, we look forward to the years to come with great enthusiasm.

Serena Sutcliffe, Master of Wine (MW), International Head of Sotheby’s Wine, adds, “It was an honour to bring this unique auction to Asia and these extraordinary wines took flight over the five hours of the sale. It was a tribute to Baroness Philippine and the legacy she left at Mouton, which is now in the hands of her children who will take it into the future. We were proud to see some of the greatest Bordeaux ever made go to Asia’s most discerning connoisseurs who will enjoy and treasure these fabulous bottles – and nebuchadnezzars!

Commenting on the sale result, Jamie Ritchie, CEO & President of Sotheby’s Wine, Americas & Asia, says, “The record prices achieved in this auction showed Asian collectors’ great appreciation of Mouton Rothschild and the perfect direct-from-the-property provenance. With 93% of the lots selling above the high estimates and a sale total of HK$32 million / US$4.1 million, 2.5 times above the low estimate, this exceeded our highest expectations and shows the strength of the market for wines with perfect provenance presented in Sotheby’s single-owner sale format.

 

Numerous auction records were set, including : 

World record for a Château Mouton Rothschild vertical at auction  :

– A 66-bottle vertical spanning 68 Château Mouton Rothschild vintages from 1945 to 2012 (excluding the 1958 and 1963) (HK$ 2,94 million / US$ 376,900)

World record for this wine at this format at auction :

- Château Mouton Rothschild 2000, 1 nabuchadnezzar (HK$ 918,750 / US$ 117,788)

– Château Mouton Rothschild 1945, 1 magnum (HK$ 857,500 / US$ 109,936)

– Château Mouton Rothschild 1945, 2 bottles (HK$ 735,000 / US$ 94,231)

– Château Mouton Rothschild 1982, 6 magnums (HK$ 441,000 / US$ 56,538)

– Château Mouton Rothschild 1870, 1 bottle (HK$ 392,000 / US$ 50,256)

– Château Mouton Rothschild 1959, 3 bottles (HK$ 367,500 / US$ 47,115)

– Château Mouton Rothschild 1961, 3 bottles (HK$ 196,000 / US$ 25,284)

 

 

 

 

 

Chateau Mouton Rothschild label 2012 vintage 
12/11/2014 

Miquel Barceló illustrates the label of Château Mouton Rothschild 2012

Every year since 1945, a great artist has illustrated the label of Château Mouton Rothschild. Thus, the most famous names in contemporary art are brought together in a collection to which a new work is added each year.

The illustration of the 2012 vintage was chosen personally by Baroness Philippine de Rothschild, who died on 22 August 2014. The commission was given to the Catalan painter and sculptor Miquel Barceló. Born in 1957, he is the creator of a universe that is both realistic and dreamlike, a realm of intense colour in which combinations of techniques and different materials give striking relief to the subject matter. His fresco for Mouton 2012 revisits the Château’s historical emblem. Its two rams, symmetrical and face-to-face, are a reminder that the balance and harmony of a great wine, already present in nature, still set a challenge to be met by the work of human hands.

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History

A Premier Cru Classé, Château Mouton-Rothschild is today regarded as one of the world's greatest wines. The château is owned by Baroness Philippine de Rothschild and consists of 205 acres of vines near Pauillac, in the Médoc, to the north west of the city of Bordeaux. This Premier Cru benefits from exceptionally good natural conditions: the quality of the soil, the position of its vines and their exposure to the sun.

The Château Mouton-Rothschild is situated in Pauillac, north of Bordeaux, between the River Gironde and the Atlantic. The region is flat; it has only a very few gently rolling hills. The sparsely wooded landscape is not particularly spectacular. In terms of appearance, there are other much more beautiful wine-growing regions. It is in the Médoc, however, that the famous Mouton-Rothschild, the Premier cru classé that has gained worldwide mythological status, is grown. There has been a large, successful wine-growing tradition in the Bordeaux region for centuries. It can be traced back to the Roman period and has become an important, key source of income for the otherwise rather impoverished region. 

 

The secret of the Médoc lies in its naturally-occurring conditions, which are encompassed in the French term, ‘terroir’. What is meant is the interplay between its perfectly suited soil and its ideal climate, which allows the region’s wine growers to produce first-class wines. The Bordelais wine-growing region is the largest cohesive area of cultivation in the world for wines of quality. The percentage of top-class wines produced there is higher than in any other region of France. There are around four thousand châteaux in the Bordelais region producing these world-famous wines. A sophisticated system of local appellations and classification is the basis of a hierarchy of quality. The separate growing sites play a limited role only. Taking pride of place is the château itself to which they belong. Typical of the Bordelais region are the dry, durable red wines, which are fruitier in the Médoc region than the softer, fuller wines of the neighbouring Saint-Emilion and Pomerol areas. Less than twenty per cent of the total wine production of the region is centred on white wine.

 

The Bordelais region rests on an enormous limestone plateau that is covered in most places with layers of sand and gravel dating from the Ice Age. In the Médoc region, these layers can be up to several metres thick. This gravely, sandy soil permits the vines to root deeply into the ground and allows for excellent drainage. The varying nature of the terrain and the siting of the vines create several small zones each with their individual microclimate, which in turn have an effect on the harvests that are achieved by the various châteaux. Nearby, the Atlantic generally creates a mild, even climate, normally without extreme changes in temperature.

 

The large rivers and expansive wooded areas of the region also have a balancing effect on climatic conditions. Typical of the annual weather for the wine region are frost-free winters, damp spring months and a sunny summer from July to October. The climate can vary, however, meaning that the quality of the individual vintages can vary to a great extent. The wine growers of the region know that the following basic conditions have to be met between 1 April and 30 September in order for a great vintage to result. In total, the average temperatures should reach at least 3,100ºC over 1,250 hours of sunshine.

 

During this period, there should have been at least 15 hot days with a temperature of over 30ºC and there should have been a total precipitation of between 250 and 350mm. Since the wine harvest often continues until well into late autumn, the weather during the harvest in October plays an important role in the quality of the vintage. Much of what is exceptional about the Mouton wines may be attributed to the soil and old vines, but it is not the site alone that determines the quality. The soil must be treated well, cultivated and monitored with a great deal of care.

 

French wine production is one of the best-supervised agricultural sectors in the world. Every bottle filled is assigned to a particular category of quality. Already by 1855, the best produce from the wine-growing region of Bordeaux was uniformly classified and termed ‘Grand cru classé’. This produce was then divided further into five sub-classes, Premier, Deuxième, Troisième, Quatrième and Cinquième. The classification at that time was based less on excellent quality and more on the average revenue from the sale of the wine, the figures for which were collated from a period of several decades. Since 1855, there has been only one single change to this system of classification, which is so sacrosanct for the French. The top class Premier cru had always included Château Lafite-Rothschild, Château Margaux, Château Latour and Château Haut-Brion. On 21 June 1973, Château Mouton-Rothschild was re-categorised from a Deuxième to a Premier cru.

 

In 1988, Baroness Philippine de Rothschild (1933-2014) succeeded her father at the head of the estate, becoming in her turn the guarantor of the quality of this illustrious wine. In 1981, she had already decided to honour the close link between art and wine by creating “Paintings for the Labels”, a travelling exhibition devoted to the artists who have illustrated each vintage of Mouton.

 

In 1991, she created Aile d’Argent, a white wine made from grapes grown on a few hectares of vines on the Mouton estate planted with Sauvignon Blanc (57%), Sémillon (42%) and Muscadelle (1%).

 

In 1993, Mouton also began to produce a second wine for the first time: le Petit Mouton de Mouton Rothschild.

 

In 2013, Baroness Philippine crowned the renovation of Mouton with the inauguration of a new vat room and an exhibition space for “Paintings for the Labels”, now permanently on display in the heart of the estate.

 

2014: Philippe Sereys de Rothschild succeeded his mother as Chairman of the Supervisory Board of Baron Philippe de Rothschild S.A. He had been Vice Chairman since 2006. Following in his mother’s and grandfather’s footsteps and in close collaboration with his sister and his brother, he is determined to continue to enhance the quality and reputation of this family-owned First Growth.

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Vineyards

Nowadays, Château Mouton-Rothschild’s acreage covers around eighty hectares. Eighty per cent of the land is planted with Cabernet Sauvignon vines, ten per cent with Cabernet Franc, eight per cent with Merlot and two per cent with Petit Verdot. At the Château alone between 250 000 and 300 000 bottles of wine are produced annually with the Mouton harvest reaching around 40 to 45 hectolitres per hectare. Then, there is the second wine, ‘Petit Mouton’ and the great brand name, ‘Mouton Cadet’. With more than five hundred employees, the ultra-modern wine company achieves an annual turnover of approx. 200 million euros. The core of the company is the winery at Saint-Laurent, built in 1994, which can accommodate 170 000 hectolitres of wine in its 200 tanks. This corresponds to 24 million bottles. A further 32 tanks each with a capacity of two thousand litres were added in 2004.

 

 Particularly in Germany, where the Rothschild family originated, the name, which has been passed down through several branches over the centuries, is held in the highest esteem. It was a branch of the Rothschild family in Frankfurt-am-Main that sent its sons to five different European metropolises in search of luck and careers. The family formed a broadly branching network primarily in the fields of finance, banking and, later on, wine. In 1853, Baron Nathaniel de Rothschild, born to the London branch of the family, acquired the Château Brane-Mouton, immediately renaming it Château Mouton-Rothschild. Very swiftly, the Château went on to establish itself as one of the leading châteaux of the region.

 

 The subsequent marvellous success story of the family concern at Château Mouton-Rothschild is closely linked with Baron Philippe de Rothschild, the great grandson of Baron Nathaniel. In 1920, in the company of his grandmother, Baroness Thérèse, to whom the château belonged, young Baron Philippe visited Mouton for the first time. He would go on to visit it frequently and on his return to Paris would always tell his father, full of drive and enthusiasm, about the disorder and neglected state of the place. Baron Philippe’s father and grandmother finally decided that they should hand over the wine estate to him. Therefore, in 1922 as a twenty-year-old he took over the running of Mouton. Its rise to become one of the best-known and most successful châteaux in the world would never have been possible without his dedication, personality, pioneering spirit, appreciation of art and foresight. Baron Philippe de Rothschild became the most important figure in the wine-growing Bordeaux region, precisely formulating the aim of his life’s work as the expunging of the ignominy of not belonging to the Premiers crus. Early on, with this in mind, he chose his motto, ‘Premier ne puis, second ne daigne, Mouton je suis’ (‘First, I may not be, second, I will not be, Mouton, I am’), which would continue to motivate him to pursue his ambitious goal.

 

Finally, in 1973 Baron Philippe de Rothschild was able to celebrate a personal triumph in his tireless struggle to make good the slight of 1855 when Mouton was not classified as a Premier cru. After a half-century, all the dedication and hard work invested by the Baron in his life’s work, was finally rewarded. A young agriculture minister by the name of Jacques Chirac, who would later be President of France, elevated Mouton into the first echelon of wine producers in the Bordeaux region. To celebrate this occasion, so historic for his wine estate, Baron Rothschild chose a new motto, ‘Premier je suis, second je fus, Mouton ne change’ (‘First, I am, second, I used to be, but Mouton does not change’).

 

By 1924, Baron Philippe de Rothschild had already revolutionised the wine industry, when he invented the concept captured in the phrase, ‘Mise en bouteille au Château’, deciding to have the wine bottled directly at the Château. The Baron spared no cost in setting up the new method of bottling, and commissioned a hundred metre long wine cellar that was built over a period of several years by Charles Siclis, then France’s star architect. At the same time, he introduced a system for numbering the filled bottles. For centuries, influential brokers from Bordeaux had bought the wine in vats and only then did they bottle it. At first, the other, more conservative Premier cru wine growers rejected the idea of bottling at the Château. It was only three years later that the other Châteaux followed suit, beginning to bottle their own wines in 1927. The centralising of the bottling, brought about by Baron Philippe, would prove decisive for the quality of the wine. In this way, each château could maintain control over its wines from the bud to the bottle, and direct the marketing and sales independently.

 

In 1924, the Baron undertook another innovation, which would attract at least as much public attention as the bottling changes. Baron Rothschild commissioned the Cubist graphic artist and painter Jean Carlu to design a separate label for the 1924 vintage, the first to be bottled at the Château. Carlu’s bold design depicts not only the five arrows, the Rothschild family coat-of-arms, but also the head of a ram. This image of the ram – based on a play on words relating to the name of the Château, ‘mouton’ being the old French word for hill as well as for sheep – would subsequently serve as inspiration for many of the artists who would produce labels for the Mouton vintages. The image of the ram would also come to stand for the pioneering spirit and unique business sense of Baron Philippe de Rothschild, who had been born under the sign of Aries.

 

 

In the early 1930s, Philippe surprised the world with further innovative business ideas. From the supposedly weaker, declassified vintages of 1930, 1931 and 1932 he created the extremely successful brand, ‘Mouton Cadet’; bought several small châteaux in the area (among them the richly traditional Château d’Armailhac); and, with his purchase of a small wine dealership, laid the foundation stone for the company, Baron Philippe de Rothschild S.A., which is today one of the most successful, globally operating and best known wine companies in the world.

 

Aside from this, Baron de Rothschild developed the legendary wine, Opus One in Napa Valley, California at the end of the 1970s in collaboration with the American wine mogul Robert Mondavi. This wine was the first assemblage, a wine blended from several grape varieties, to be created in the USA. Baron Rothschild and Robert Mondavi had set themselves a goal of cultivating a qualitatively high-grade Bordeaux-type premium red wine in California. Even though it took ten years before the newly created Opus One was viable, the wine became the embodiment of the successful wine concept for wines from California and the New World. Baron Philippe also demonstrated with this decision his extraordinary sense for entrepreneurial strategy. Opus One has today become one of the most expensive and highly valued red wines on the fiercely competitive North American market.

 

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Winemaking

The cellars at Mouton Rothschild comprise a bottle cellar, a reserve and the second-year cellar. The former contains about 120,000 bottles from exchanges between Mouton Rothschild and the greatest Bordeaux châteaux. Recorked every 25 to 30 years, these wines accompany the meals served at the château. The reserve contains wines preserved for posterity: 24 bottles, 6 magnums and 3 jeroboams of Mouton Rothschild, the oldest bottle dating back to the 1859 vintage. The second-year cellar holds the previous year’s barrels after they have spent a year in the Grand Chai.

 

Conditions in the cellars are ideal for keeping wine, with a constant temperature between 12° and 15°, a humidity level between 80% and 90% and little or no light. The other cellars are used to store the second-year barrels, which contain the wine from the previous year’s vintage.

 

In what would be a groundbreaking year for Mouton-Rothschild, Philippe de Rothschild began in 1924 to have artists illustrate the Mouton wine labels. In the following decades, he succeeded every year with the vinification of one of the best wines in the Bordelais region.Baron de Rothschild had many artist friends and enjoyed surrounding himself with them, so that he could take part in the life of the Parisian bohème at Mouton. In 1945, twenty-one years after the sensation caused by the first artist’s label, Baron Philippe decided to commission a separate label for each year.

 

 Instead of being paid with money, the artists involved were given several cases of wine. The relationship between the artists selected and the Rothschild family as patrons was always an especially friendly one, based on trust from both sides. The artists commissioned to design a label were able to give their creativity free rein and to let themselves be inspired by the themes of cultivation and the enjoyment of wine, as well as the symbol of the ram.

 

 In the same way as a wine is a fingerprint or a mirror of a year, each Mouton label embodies the way the artist concerned perceived the moment. They also tell a story, paying tribute to the synthesis of art and nature and, above all, to the Château Mouton-Rothschild. The Baron’s decision to commission contemporary artists to design the labels proved in retrospect to be a masterstroke, because the Mouton bottles thus became total works of art and sought-after collectors’ items.

 

Salvador Dali, Henry Moore, Joan Miró, Wassily Kandinsky, Pablo Picasso and Andy Warhol – the list of well-known artists who designed labels for Mouton-Rothschild reads like an index of a treatise on the most influential and successful modern artists of the 20th century.

 

Several of the labels were kept deliberately simple and straightforward, such as, for instance, Philippe Jullian’s ‘V’, which celebrated the end of the Second World War in 1945. Other labels are illustrations of a pre-existing artwork, such as, for instance, Pablo Picasso’s ‘Bacchanale’ of 1973 or Kandinsky’s label of 1971. Many designs sparkle with joy and a lust for living, for instance, John Huston’s dancing ram dating from 1982, or are convincing in their sensuality, such as Balthus’s drawing of a nude young girl, which was considered too sensual for a prudish America and the US market and, therefore, was censored, which was thereafter replaced by a blank label.

 

Since the death of her father in 1987, Philippine de Rothschild, born 1933, has held the ownership of the Château Mouton-Rothschild winery and has also been the majority shareholder in the powerful wine company of Baron Philippe de Rothschild S.A. Like Baron Philippe before her, his daughter, Philippine is continuing the tradition of integrating art into the philosophy of wine growing. The artworks on the Mouton labels reflect occurrences in contemporary history, but also the triumphs and strokes of fate experienced by the Rothschild family themselves. Many labels have become witnesses to real historical events. Together with the fantastic quality of the wines, they have contributed to the undying legend that is Mouton-Rothschild.

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3 different wines with 146 vintages

Winemaking since 1853

  • Baron Philippe de Rothschild

    Previous owner
    First, I am. Second, I used to be. Mouton does not change
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